LinkedIn, as you already know, is a social networking platform for professionals. It is no secret, then, that there is business to be found on LinkedIn for companies of many sizes and industries. If you are a small business owner, you may be confused as to whether you should use your company name or personal name for your LinkedIn Profile name. Be confused no more, as I always recommend you use your personal name, and here’s why:
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I recently did a Twitter Chat for #smbiz on tips for utilizing LinkedIn for small business. You can find out more about what we discussed here, but since then I have been contacted by small businesses looking for advice on how to utilize LinkedIn. I decided to answer this particular question on my blog because it did not come up on the chat. Furthermore, I have even had a member of my So Cal Sushi LinkedIn Group recently add a similar tip of this blog post to the Discussion Board there (which you can access if you are a member), …
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