Archives for May, 2009
LinkedIn Profile Name: Should I Use My Personal or Company Name?
May 4th, 2009LinkedIn, as you already know, is a social networking platform for professionals. It is no secret, then, that there is business to be found on LinkedIn for companies of many sizes and industries. If you are a small business owner, you may be confused as to whether you should use your company name or personal [...]
How Do I Set Up a Company Profile on LinkedIn?
April 27th, 2009I recently did a Twitter Chat for #smbiz on utilizing LinkedIn for small business. You can find out more about what we discussed here, but since then I have been contacted by small businesses looking for advice on how to utilize LinkedIn. I decided to answer this particular question on my blog because it did [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
