Career Management

Jobseekers: Start Thinking Like a Social Media Strategist

Jobseekers: Start Thinking Like a Social Media Strategist

In 2010, the landscape for jobseekers continues to change as the world around us changes.  As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use it as part of their professional jobs, the impact it has on the jobseeker is tremendous.  However, most companies are still trying to figure out how to use social media, and initial planning usually starts with the social media marketing strategy.  What hints for the jobseeker might social media strategies that businesses implement have?  A lot.

read more

HOW TO: Tweet Your Way to Finding a Job on Twitter

HOW TO: Tweet Your Way to Finding a Job on Twitter

I have given many presentations on social media and your job search.  Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search.  Today I want to talk about one strategy that I discuss on Twitter and your job search, and a story of how one Windmill Networker found success through thinking outside of the box and integrating the people he meets on Twitter with LinkedIn with real-life! Personal branding is important in your job search to help differentiate yourself from all the other job …

read more

Top 25 Most Useful LinkedIn Blog Posts of 2009

Top 25 Most Useful LinkedIn Blog Posts of 2009

As the year comes to a close, it is time to look back, before looking forward to 2010, at all of the informative and insightful blog posts that the world has created in the past 365 days concerning LinkedIn.  LinkedIn itself, while beginning 2009 at a slow start, ended the year announcing 50 million members, integrating with Twitter, a new user interface, and an opening up of their platform.  Not to mention that they refined and improved upon the most valuable piece of their social networking platform, the Advanced People Search.  Oh, and then there was the new Profile Organizer …

read more

7 Reasons to Start Blogging in 2010

7 Reasons to Start Blogging in 2010

As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010.  In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging.  After all, as a professional, where is your “Home Base,” the hub that you share with people who want more information about you?  Your LinkedIn Profile?  It should be your blog, and if you are looking for reasons to start blogging, check out these 7 reasons to start blogging (in 2010 or ASAP!).

read more

Goodbye Job Boards, Hello Twitter! How to Use Twitter for Your Job Search.

TwitterJobSearch JobMap

I just finished giving a presentation on utilizing Twitter for your job search today to an audience of in-transition professionals.  While most of the professionals had a LinkedIn account (albeit half of them joined LinkedIn while being in transition), only a handful of them were on Twitter.  There is still a lot of confusion and fear about Twitter, and it takes a little while before you have your “Aha!” moment and become an active Twitter user.  If you’re already on Twitter, I hope this gives you a new perspective on Twitter.  If you’re still new to Twitter, jump aboard!  There’s …

read more

Your LinkedIn Profile Name – Active Job Seeker. The Right Strategy for the Unemployed?

Your LinkedIn Profile Name – Active Job Seeker. The Right Strategy for the Unemployed?

LinkedIn continues to be flooded by the unemployed and executive job seekers.  This is not a new phenomenon, as everyone knows that all of the headhunters and recruiters are active on LinkedIn: establishing an intelligent LinkedIn presence with a consistent brand is free and invaluable career insurance that you can never have enough of.  I’d like to write today on the new tactics that I see being taken by some aggressive job seekers and comment on their effectiveness (or lack thereof).

read more

HOW TO: Use LinkedIn for Executive Job Search (Part 2) – The Windmill Networking Approach to Maximizing LinkedIn

Plugging Your Windmill into the Grid (Copyright by Neal Schaffer, Image by Jimmy Giokaris)

(This is the second in a two-part blog post on how to utilize LinkedIn for Executive Job Search.  This first part looked at using LinkedIn in the “traditional” manner of utilizing Jobs Boards and searching out Hiring Managers.  This second part will take a Windmill Networking approach to utilizing LinkedIn for Executive Job Search through a deeper understanding of social networking.) LinkedIn itself advertises that “Executives from all Fortune 500 companies are LinkedIn members.”  But it is not enough to just sign up for the service and wait for things to happen.  LinkedIn is, at its heart, a social networking …

read more

HOW TO: Use LinkedIn for Executive Job Search (Part 1) – The Traditional Approach of Attacking the Hidden Job Market

HOW TO: Use LinkedIn for Executive Job Search (Part 1) – The Traditional Approach of Attacking the Hidden Job Market

(This is the first in a two-part blog post on how to utilize LinkedIn for Executive Job Search.  This first part will look at using LinkedIn in the “traditional” manner of utilizing Jobs Boards and searching out Hiring Managers, while the second part will take a Windmill Networking approach to utilizing LinkedIn for Executive Job Search through a deeper understanding of social networking and personal branding.) As a sales and business development executive who has personally experienced being in transition during this recession, I can relate to other executives and their current job search in this dismal economy. Not only …

read more

What is LinkedIn and Why Should You Join?

LinkedIn's Awesome Advanced Search Functionality

I attended a great local Tweetup last night in Orange County.  There were many people who I had communicated with on Twitter and finally had the chance to meet…the feeling was almost like seeing long lost friends!  I will save Tweetups for another blog post, because what interested me last night were how many people I met last night that were active on Twitter but not at all on LinkedIn.  Many saw the latter as just being a site for “professionals” or really didn’t know what to do with it.  The good news is that my Windmill Networking book on …

read more

3 Social Networking Tips for the Unemployed (Part 1) – Pay It Forward

3 Social Networking Tips for the Unemployed (Part 1) – Pay It Forward

At most social networking events I attend, I am struck by the growing numbers of those that are in transition that are showing up looking to meet new people that will hopefully lead them to their next job.  As I tell people, you will not find your next job at a networking event.  But with the right attitude, you may be able to find people who will help you along your journey. With the wrong attitude, you will go home frustrated and confused.  If you have already attended a networking event, congratulations, as you are already one step ahead of …

read more

Windmills Marketing, 14271 Jeffrey Rd., Suite 177, Irvine, CA 92620 | (888) 541-3429 | neal@windmillnetworking.com