As businesses embark on a social media strategy, I am finding that social strategy is being owned either by the Corporate Communications or Marketing Department. If you are one of the few companies that already have a Social Media Department, congratulations! If not, keep reading, because the advice is applicable to whoever is in charge of social at your company as well, regardless of department. Social media is only going to become more important for companies to engage in moving forward, but the question then becomes how is your company going to engage with the public on social websites? Sure, …
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When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile using two different applications that LinkedIn provides. What is interesting is that, for the casual LinkedIn user, there are no “video” profile sections nor applications to choose from in the main menu, but both Google Presentation and SlideShare Presentations have always supported video. This tutorial will cover the easiest way to get a video up on your profile, which I have chosen Google Presentation for. Assuming that you already have a video of yourself, the entire …
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Businesses everywhere need social media expertise, but if social marketing is not being taught in our universities, who’s picking up the slack? A survey released just a week ago from the folks at Bazaarvoice made it absolutely clear that CMOs and companies in general are investing big in social media: …social media had become an essential component of executive marketing strategies by the end of 2010, with 90% of CMOs participating in three or more social activities. CMOs still focus on measurability and ROI but are recognizing there’s even more business impact to uncover. Nearly all (96%) are beginning to …
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As someone who consults and speaks on social media, I still get the newbie customer who wants me to “do” their social implementation for them. What does “doing” their social media mean? It’s means potentially representing every facet of their company with every potential new and current customer that are out there on the Social Web. Last I checked we were spending 22% of our Internet time in social media, so that’s a huge amount of influence that I could yield. Not to mention the fact that I can yield power controlling the brand image for a company, something they …
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Forgive the cheesy title, but I’m starting to pick up running again and am finding a lot of analogies of what businesses can learn about social media from training for a marathon. No, I’ve never run a marathon, my longest race being a 10K run decades ago (#justagedmyself). I’m not training for a marathon, either, just the ability to at least run a 5K in the spring. But businesses who are looking to get started in social media can learn a lot from what I am going through now as I am trying to work my body into better shape. …
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Blogs are awesome. I assume you agree with this because you’re reading my blog as well. A lot of you may have started becoming avid readers and to follow blogs, like myself, with the advent of social media. In the last two years I have seen some social media blogs become famous while others, despite still publishing great content, haven’t gotten the recognition that they deserve. I always engage in debates with other bloggers as to why some get more popular than others, but I’ll leave that topic for another blog post… If you’re looking for new voices to follow …
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As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing. Therefore, as social media marketers, we always need to be staying ahead of the curve of not only the latest changes in the world of social media, but also what the thought leaders are saying about social media marketing. The algorithm I used …
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January 17, 2011 | Breakthrough Business Strategies Radio | Internet Radio – I’m looking forward to being on Michele Price‘s Breakthrough Business Strategies Radio to discuss everything LinkedIn. The Breakthrough Business Strategies Radio is a popular weekly broadcast over the Internet that has featured famous business authors such as Tony Hsieh of Zappos, author of “Flip the Funnel” Joseph Jaffe, and author of “UnMarketing” Scott Stratten. The broadcast gives listeners the chance to ask the experts questions in advance as well as tweet them out during the live broadcast. Michele herself is no newbie to social media and is a …
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February 18, 2011 | Hartford Business Journal e-Marketing and Technology Summit | Hartford, CT – I look forward to presenting at the e-Marketing & Technolgy Summit keynote, hosted by the prestigious Hartford Business Journal, on Social Media Strategy for Business. Those consulting clients of mine, attendees from my previous social media speaking events, as well as blog readers know that I am all about educating and inspiring businesses and professionals on how to leverage social media strategically for a variety of objectives. I will be presenting solely on the topic of Social Media Strategy for Business: Why social media represents …
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January 11, 2011 | CEO Trust, New York City – I am honored to be part of a panel to discuss Social Networking Media being sponsored by the CEO Trust, a remarkable membership organization for CEOs. EVENT SUMMARY Companies are always looking for the best avenues to communicate key messages to target customers, both existing and potential. The explosion of online social networking provides companies with dynamic new ways to directly communicate with customers. Understanding this new world of communications is critical for keeping up with changing sources of information, and reaching customers in the most cost-efficient and effective manner. …
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