Archives for August, 2010
Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
August 19th, 2010Yesterday I wrote about how to sell social media to your marketing department, and as a follow-up to that question, I received another email from the same person indicating a big reason why internally their marketing department still doesn’t want to move forward: “After more in-depth discussions it became apparent that the real concern of [...]
7 Ways to Sell Social Media to Your Marketing Department
August 18th, 2010I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network. Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to [...]
7 Great Social Media Websites and Blogs for Insightful Advice and News
August 12th, 2010Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for [...]
How to Find New and Targeted Social Media Content on Business Exchange
August 5th, 2010Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts. Today I want to discuss one of the valuable aspects of Business Exchange, and that [...]
My Favorite 6 Social Media Sites for B2B Social Media Marketing
July 15th, 2010While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader [...]
How Your Business Can Twitter Better with Hootsuite
July 13th, 2010Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.” Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released [...]
5 Ways to Prospect for New Business on LinkedIn
June 10th, 2010Image by wordjunky via Flickr While many social media marketers concentrate on Twitter and Facebook, a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. With an executive from every Fortune 500 company represented and an average household income of over [...]
Growing Your Business…One Facebook Friend at a Time
May 25th, 2010Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook, John Atterberry. John has a great story to tell from the perspective of a seasoned Marketing Strategist who approached Facebook business strategy from a social perspective. I have been telling companies all along that social media was made [...]
6 Great Reasons to Become a Business Exchange User
April 22nd, 2010Have you heard of Business Exchange? It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine. As you can already guess, it is a site that is extremely focused on business and the news. After reading a great blog post on Business [...]
12 Reasons Why Your Small Business Isn’t Getting Leads from LinkedIn
March 3rd, 2010I am amazed by how many small businesses do not utilize social media to the maximum. Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities. Come on, what are you waiting for? What further amazes me is how few small businesses maximize their [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
