Social media is an important medium that every small business should be embracing to help develop new business, understand what others are saying about them and/or their competitors, engage with and increase the loyalty of their customers and fans, and potentially even provide another avenue for customer support over social channels. There are many choices of sites in which companies can invest money and time in building a presence on, with Facebook, Twitter, LinkedIn, and YouTube being the most popular. At the end of the day, however, one of your primary objectives for your small business in engaging in social …
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It’s not easy being a social media consultant these days. Between the bashing of some social media “experts” and the viral what the **** is my social media strategy blog, you’d think that every social media “guru” is a quack. I thought it was about time to clear the air and stick up for my profession and the need for our existence, and I am glad to see that Shannon Paul just did something similar by writing an excellent blog post on why we still need real social media strategists. Yes, there are professionals with years of successful sales, marketing, …
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It has been a few weeks now since LinkedIn released their new “Follow Company” feature. Rather than be brash and predict what would happen with the appearance of this new feature, I always like to look at things with a little historical perspective and try to understand how professionals can truly leverage these new LinkedIn features. As you are most likely aware of by now, just as you follow someone on Twitter to subscribe to their tweets in your news feed, LinkedIn now allows you to not only get “Company Updates” on your LinkedIn home page but also receive notifications …
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Image by wordjunky via Flickr While many social media marketers concentrate on Twitter and Facebook, a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. With an executive from every Fortune 500 company represented and an average household income of over $100,000, LinkedIn is a perfect place to prospect for decision makers in the industries you want to sell into as well as a prime destination to make alliances with other businesses and professionals that can help grow your business. I recently had a conversation with …
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Today’s blog post has been contributed by Lisa Hendrickson, the owner of Call That Girl! (CTG) based out of Minneapolis, MN. CTG does local and nationwide telephone supported computer repair/troubleshooting. My personal experience with using LinkedIn Groups has been more than exciting and has also brought me to my first “eye-opening” attention grabbing numbers of making more than $10,000 from using LinkedIn. What was my investment? TIME. Period. I did not put one dime into LinkedIn and have yet to do so. I still am using the free account as well.
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You have a role in sales and business development. You’ve had a LinkedIn Profile for awhile but haven’t done anything with it. Are you aware to the full extent of how valuable a sales prospecting tool LinkedIn is? LinkedIn is a huge database of 50+ million professionals which includes an executive from every Fortune 500 company and has a demographic with an average household income of $100,000+. Are you truly maximizing your presence there? Here are 7 simple strategies to help you build out your LinkedIn pipeline:
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