Archives for June, 2010
6 People Who Should Use LinkedIn’s New Follow Company Feature
June 17th, 2010It has been a few weeks now since LinkedIn released their new “Follow Company” feature. Rather than be brash and predict what would happen with the appearance of this new feature, I always like to look at things with a little historical perspective and try to understand how professionals can truly leverage these new LinkedIn [...]
5 Ways to Prospect for New Business on LinkedIn
June 10th, 2010Image by wordjunky via Flickr While many social media marketers concentrate on Twitter and Facebook, a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. With an executive from every Fortune 500 company represented and an average household income of over [...]
How to Build a Successful LinkedIn Group Case Study
December 14th, 2009Today’s blog post has been contributed by Lisa Hendrickson, the owner of Call That Girl! (CTG) based out of Minneapolis, MN. CTG does local and nationwide telephone supported computer repair/troubleshooting. My personal experience with using LinkedIn Groups has been more than exciting and has also brought me to my first “eye-opening” attention grabbing numbers of [...]
7 Ways Sales & Business Development Professionals Can Maximize Their LinkedIn Presence
November 2nd, 2009You have a role in sales and business development. You’ve had a LinkedIn Profile for awhile but haven’t done anything with it. Are you aware to the full extent of how valuable a sales prospecting tool LinkedIn is? LinkedIn is a huge database of 50+ million professionals which includes an executive from every Fortune 500 [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of
