Social media is an important medium that every small business should be embracing to help develop new business, understand what others are saying about them and/or their competitors, engage with and increase the loyalty of their customers and fans, and potentially even provide another avenue for customer support over social channels. There are many choices of sites in which companies can invest money and time in building a presence on, with Facebook, Twitter, LinkedIn, and YouTube being the most popular. At the end of the day, however, one of your primary objectives for your small business in engaging in social …
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There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy. This make sense because social media is also where recruiters may find you and where companies may perform background checks on you and your personality. Don’t you want to put your best food forward in your job search and show off your talents to the best of your ability since everybody’s watching? …
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Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light” and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy. The problem is that they don’t know what to blog about! If you are unemployed or soon to be in career transition, there are lots of things that you can be blogging about. I don’t mean blogging about your job search experience, either. I’m speaking …
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In the world of blogging, mommy bloggers are the talk of the town. You hear stories about how corporations want them to blog about their products. PR professionals want to know how to engage with them. And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why they are so important: Women influence 85% of all consumer purchases in the US Mothers who blog have undoubtedly emerged as a trusted source of information for women Of the 42 million women taking part in social media, 1/2 of them have children and more …
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As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010. In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging. After all, as a professional, where is your “Home Base,” the hub that you share with people who want more information about you? Your LinkedIn Profile? It should be your blog, and if you are looking for reasons to start blogging, check out these 7 reasons to start blogging (in 2010 or ASAP!).
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I have been blogging about LinkedIn for several months now, and I just couldn’t help but notice the increased attention there is about LinkedIn in the media. In essence, all of the media are saying that you need to be on LinkedIn to find a job. Is this really the case? I will be honest with you that I found my last job through The Ladders despite five busy months of ramping up on social networking sites. LinkedIn itself is merely a database. You signed up for it, so what? Did you fill out your profile? Invite people? Join groups? …
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