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Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

There is no doubt that the current recession continues to have an impact on the growth of social media.  Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy.  This make sense because social media is also where recruiters may find you and where companies may perform background checks on you and your personality.  Don’t you want to put your best food forward in your job search and show off your talents to the best of your ability since everybody’s watching? …

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I’m Unemployed…What Should I Blog About?

I’m Unemployed…What Should I Blog About?

Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light” and get excited about blogging.  They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.  The problem is that they don’t know what to blog about! If you are unemployed or soon to be in career transition, there are lots of things that you can be blogging about.  I don’t mean blogging about your job search experience, either.  I’m speaking …

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Questions on? Come Join Me on Twitter on #JobChat!

Questions on? Come Join Me on Twitter on #JobChat!

What is #JobChat?  JobChat was created by Perri Gorman (@BeTheButterfly) and Neal Schaffer (@NealSchaffer) to serve the need of professionals and job seekers looking for advice on professional networking as well as how professionals can better utilize social media as part of their career management, personal branding and job search. Perri and Neal bring a unique combination of contrasting yet similar skills to the table to host the live chat sessions on Twitter: Perri is a former financial services recruiter and Neal a former technology sales and business development executive who also played the role of a hiring manager. Both are currently social media consultants helping both professionals …

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Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!

Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!

Image by @Photo . via Flickr If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book, you’ll know that I’m a huge fan of the LinkedIn Events Application.  Seriously.  I wrote an April Fools’s post back in 2009 complaining why Events wasn’t considered an application with a blog post rhetorically entitled, “What are LinkedIn Applications?”  I was the first one to ask “What Happened to LinkedIn Events?” when they mysteriously disappeared for a day in October of 2009.  So you can say that I have a personal relationship with Events, and when all of the “social …

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[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website

[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website

If you haven’t noticed yet, Facebook “Like” buttons are starting to appear on many websites throughout the Web.  These are part of the new Facebook “Social Plugin” options.  For bloggers and businesses running websites, adding this “Like” button should be a no-brainer in that it adds the following benefits to your website: If someone “Likes” your website, a message is passed on through that person’s News Feed on Facebook that they liked your website, complete with a link to entice one of their friend’s to check out your website. For new visitors to your website, from Google or Bing web …

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Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community Rules: Marketing on the Social Web” by Tamar Weinberg.

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Who are the Mommy Bloggers?

Who are the Mommy Bloggers?

In the world of blogging, mommy bloggers are the talk of the town.  You hear stories about how corporations want them to blog about their products.  PR professionals want to know how to engage with them.  And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why they are so important: Women influence 85% of all consumer purchases in the US Mothers who blog have undoubtedly emerged as a trusted source of information for women Of the 42 million women taking part in social media, 1/2 of them have children and more …

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HOW TO: Tweet Your Way to Finding a Job on Twitter

HOW TO: Tweet Your Way to Finding a Job on Twitter

I have given many presentations on social media and your job search.  Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search.  Today I want to talk about one strategy that I discuss on Twitter and your job search, and a story of how one Windmill Networker found success through thinking outside of the box and integrating the people he meets on Twitter with LinkedIn with real-life! Personal branding is important in your job search to help differentiate yourself from all the other job …

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YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

Hey, it’s 2010, so it’s time to shake things up a bit.  You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog.  Today I continue to expand my horizons, and hopefully yours, by talking about YouTube.  No, I don’t intend to talk about funny commercials or old TV shows that are popular on the video sharing website.  I want to talk about YouTube as a Personal Branding tool.  As a supplement to your blog.  As a way to help you get found.  I …

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Top 30 Most Useful Facebook Blog Posts of 2009

Top 30 Most Useful Facebook Blog Posts of 2009

Although I recently blogged that 2009 was, without doubt, the year of Twitter, Facebook had a similarly impressive year where we can say it became a truly mainstream social networking platform boasting over 350 million members.  It seems that every business now has a Facebook Fan Page, and it becomes harder and harder for us to avoid spending too much time on Facebook.  After all, we now spend more time on Facebook than on any other website!

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Windmills Marketing, 14271 Jeffrey Rd., Suite 177, Irvine, CA 92620 | (888) 541-3429 | neal@windmillnetworking.com