With Seth Godin about to appear on stage in Orange County in just a few weeks time, there is a buzz around here about what new insights he will provide to us in 2011. And the event, in line with what Seth preaches about holding BIG events, is set to be HUGE – he will be speaking at the Renée and Henry Segerstrom Concert Hall, part of the Segerstrom Center for the Arts, a location that is host to the likes of Natalie Cole and the Vienna Philharmonic. In my eyes, but more importantly the eyes of the event organizer …
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Blogs are awesome. I assume you agree with this because you’re reading my blog as well. A lot of you may have started becoming avid readers and to follow blogs, like myself, with the advent of social media. In the last two years I have seen some social media blogs become famous while others, despite still publishing great content, haven’t gotten the recognition that they deserve. I always engage in debates with other bloggers as to why some get more popular than others, but I’ll leave that topic for another blog post… If you’re looking for new voices to follow …
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Since Facebook is where Americans spend more time than anywhere else on the Internet, our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year. Because Facebook gives anyone the ability to create a mini-web …
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Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. While many complain of the ever-increasing restrictions and some question the validity of potentially keyword-stuffed search results on the professional networking platform, it is clear that LinkedIn is following a path of sticking to its roots as a trusted network built upon relationships while always looking for creative ways to generate additional revenue and traffic from new sources. If you haven’t kept up with …
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It’s that time of year where I look back at all of the changes that happened in social media and choose those best blog posts that you want to make sure you read. I’m going to start with Twitter for my 2010 best of lists, and I think you’ll be happy with the mix of resourceful blog posts that were published that cover both tips for beginners as well as business-related and insightful analytical posts for intermediate and/or experts. Of course the biggest functionality added to the realtime platform was its new user interface, so I have made sure to …
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There are many “best of” blog posts that have been written about WordPress plugins, so I wanted to cover a different angle with this post. I see WordPress and blogging like this: If your company has a social media strategy, chances are you have a corporate blog. Our friends at Hubspot released their analysis some time ago that blogging is good for SEO. And if you are blogging, chances are you are using WordPress, which is the most popular blogging platform among the biggest blogs. In this way, I see a natural relationship between blogging, WordPress, social media, and SEO. …
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With all of the information generated concerning social media these days, it really is getting hard to keep up on the latest developments amongst the multitude of platforms, case studies and statistics. There are definitive sites like Mashable and Social Media Examiner that have risen up to become leading sources of information, but what about the work of all of the excellent bloggers out there with unique perspectives that aren’t appearing on these sites? That’s where social media content hubs come in: Websites that are publishing content from a variety of these bloggers. There are 3 great sites that have …
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It’s not easy being a social media consultant these days. Between the bashing of some social media “experts” and the viral what the **** is my social media strategy blog, you’d think that every social media “guru” is a quack. I thought it was about time to clear the air and stick up for my profession and the need for our existence, and I am glad to see that Shannon Paul just did something similar by writing an excellent blog post on why we still need real social media strategists. Yes, there are professionals with years of successful sales, marketing, …
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Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics. But where do you start seeking out this information? Instead of pressing that Google Search button for everything, why not start frequenting some top websites where definitive blog posts are being published by thought leaders in the industry? This question …
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While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader in their industry, and increase potential clients visiting their website? Here are the six that I would recommend to most businesses. Note that, in order to create a sound social media strategy, you should not limit yourself to these 6 B2B social media channels and …
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