I recently blogged about why companies should blog and also why blogging is a great way to start your social media marketing efforts. Once you start blogging, you will soon want to increase the number of website visitors and RSS subscribers as well as get the word out about your blog. The problem, though, is that if your blog isn’t set up and maintained right, you could be promoting your blog to a transient audience. Whatever the purpose of your blog, you almost certainly want to reach as large an audience as possible, so here are 8 insanely simple tips …
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Social media is an important medium that every small business should be embracing to help develop new business, understand what others are saying about them and/or their competitors, engage with and increase the loyalty of their customers and fans, and potentially even provide another avenue for customer support over social channels. There are many choices of sites in which companies can invest money and time in building a presence on, with Facebook, Twitter, LinkedIn, and YouTube being the most popular. At the end of the day, however, one of your primary objectives for your small business in engaging in social …
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When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for your blog content, although now I would say since you spent 2 hours (at least I do!) to create a blog post, you might as well spend a minute or two to customize your tweet to promote it. However, I also told those in the workshop that, should they …
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Wow. It’s hard to believe it’s been 5 weeks since my last blog post. This is the first time in many months that I haven’t blogged for such a long period of time. It isn’t that I didn’t want to blog, as I am always thinking of things to say, but I really needed to use all of my creative time to finish my 2nd social media book, which I hope to be formally announcing next week. Not blogging for such a long time gave me some time to think about what blogging means to me and why I feel …
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Business blogs are becoming an increasingly common way to expand a company’s online presence. Six months ago I asked does your business blog? According to Hubspot, the number of companies that blog has risen 17% in the last two years to represent 65% of all businesses surveyed. That increase is not at all surprising to me. After all, as well as improving search engine rankings, blogs can be one of the most cost-effective marketing tools available to businesses. With so much competition online, they have become a powerful channel for both developing brands and generating sales. While blogs continue to …
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Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it …
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Today’s blog post is from a guest and is about the importance of content, a topic that I have touched upon recently in posts such as the importance of everyone’s content on Twitter, and its value not only as part of your social media marketing, but also how it positively affects your relationship building as well as SEO efforts.
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This is a sponsored post written by me on behalf of Waatp.com. All opinions are 100% mine. With so much public information about us out there in social media and on the web, do you ever start to wonder what others can find out about you? On the other hand, if you are doing social recruiting or looking to do business with or even get back in touch with someone, wouldn’t you like to take advantage of the public information that exists out there so that you can do due diligence in a background check or have a higher chance …
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My social media consulting clients always ask me as to who they should be trying to “influence” on social websites, and I always have to remind them that any social media user could potentially be an “influencer.” That being said, some people or businesses use social networking sites more than others, some have more reach than others, and some are considered to have thought leadership in their industries or professions more than others. So, although an exact measurement of social media influence is impossible because it will be different based on 1) the context of what exactly you’re trying to …
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As businesses embark on a social media strategy, I am finding that social strategy is being owned either by the Corporate Communications or Marketing Department. If you are one of the few companies that already have a Social Media Department, congratulations! If not, keep reading, because the advice is applicable to whoever is in charge of social at your company as well, regardless of department. Social media is only going to become more important for companies to engage in moving forward, but the question then becomes how is your company going to engage with the public on social websites? Sure, …
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