Archives for August, 2010
7 Great Social Media Websites and Blogs for Insightful Advice and News
August 12th, 2010Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for [...]
My Favorite 6 Social Media Sites for B2B Social Media Marketing
July 15th, 2010While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader [...]
Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
July 14th, 2010There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy. This make sense because social media is [...]
I’m Unemployed…What Should I Blog About?
July 8th, 2010Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light” and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy. [...]
Questions on? Come Join Me on Twitter on #JobChat!
June 15th, 2010What is #JobChat? JobChat was created by Perri Gorman (@BeTheButterfly) and Neal Schaffer (@NealSchaffer) to serve the need of professionals and job seekers looking for advice on professional networking as well as how professionals can better utilize social media as part of their career management, personal branding and job search. Perri and Neal bring a unique combination of contrasting [...]
Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!
June 4th, 2010Image by @Photo . via Flickr If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book, you’ll know that I’m a huge fan of the LinkedIn Events Application. Seriously. I wrote an April Fools’s post back in 2009 complaining why Events wasn’t considered an application with a blog post rhetorically entitled, [...]
[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website
May 6th, 2010If you haven’t noticed yet, Facebook “Like” buttons are starting to appear on many websites throughout the Web. These are part of the new Facebook “Social Plugin” options. For bloggers and businesses running websites, adding this “Like” button should be a no-brainer in that it adds the following benefits to your website: If someone “Likes” [...]
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
April 6th, 2010Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community [...]
Who are the Mommy Bloggers?
March 2nd, 2010In the world of blogging, mommy bloggers are the talk of the town. You hear stories about how corporations want them to blog about their products. PR professionals want to know how to engage with them. And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why [...]
HOW TO: Tweet Your Way to Finding a Job on Twitter
January 12th, 2010I have given many presentations on social media and your job search. Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search. Today I want to talk about one strategy that I discuss on Twitter and your job search, [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
