Archives for August, 2010
My Newest Social Media Drug: 4 Reasons Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential
August 26th, 2010If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use. I consume my media a little different than other people. I’m not an RSS person. I know the blogs and websites that I find resourceful and will visit them. I [...]
Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
August 24th, 2010While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis. A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like [...]
Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!
June 4th, 2010Image by @Photo . via Flickr If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book, you’ll know that I’m a huge fan of the LinkedIn Events Application. Seriously. I wrote an April Fools’s post back in 2009 complaining why Events wasn’t considered an application with a blog post rhetorically entitled, [...]
What is a LinkedIn Expert?
June 10th, 2009Yesterday I wrote my own definition concerning what a social media expert is, so today I wanted to look specifically at what I feel makes a LinkedIn expert. Recently I was named a LinkedIn expert on the site of the LinkedIn and Social Media Training Company Integrated Alliance’s blog post. And on that same post [...]
What are LinkedIn Applications?
April 1st, 2009This is a funny question, and I think it is only asked because LinkedIn has not done a good job branding this functionality in their user interface. Let me explain in more detail. Branding problem #1: LinkedIn Applications were introduced on October 28, 2008. This introductory blog post mentioned nine applications that were released. But [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of

