Businesses everywhere need social media expertise, but if social marketing is not being taught in our universities, who’s picking up the slack? A survey released just a week ago from the folks at Bazaarvoice made it absolutely clear that CMOs and companies in general are investing big in social media: …social media had become an essential component of executive marketing strategies by the end of 2010, with 90% of CMOs participating in three or more social activities. CMOs still focus on measurability and ROI but are recognizing there’s even more business impact to uncover. Nearly all (96%) are beginning to …
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Whenever I speak to a large group or consult with a client on social media, I have a tendency to overwhelm my audience with the so many things that they could be using it for. That leads to a growing fear for those that aren’t active in social media that it will become a total time suck. On the other hand, for those that start to get active and see its professional and personal benefits, they can’t seem to find enough time to cover all of their online bases. Which leads to the question that I am often asked: How …
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If you’ve been following my blog, you already know that I won a free ticket to fly to Toronto thanks to Virgin America’s #VXToronto Twitter campaign. I’ll write about the “Virgin” experience later. Right now I want to share with you all what I learned on this trip. I’ve had many people ask me, “Was the trip worth it?” My answer, of course, is “Of course!” Because what I was doing in Toronto is what I do in social media everyday: meet new people, have interesting conversations, share information, and learn a lot of new things, things that help advance …
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As I consult with companies on their social media strategies, which often means discussing options when considering social media campaigns, I was ecstatic that I was recently chosen for a free flight on Virgin America’s Twitter campaign to help spread the word about their new Los Angeles and San Francisco to Toronto non-stop flights (click here for full disclosure). I am obviously excited to be able to participate in a social media campaign as a participant so that I can utilize this experience to better advise my clients in the future. Another plus for me is that it will make me …
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As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools. This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, Facebook, LinkedIn, and blogs. At some point, just as companies emerged that used the Internet as their platform (Amazon, Netflix, etc.), we will see new companies arise that purely use social media as their platform. And when that happens, it is a natural that they …
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Yesterday I wrote about the emergence of OpenNetworker.com and their attempt to utilize their LinkedIn network to help advertise their group and offer a way for people with lots of LinkedIn connections to monetize them. Later, in the same day, another site, NuLinked.com, announced an extremely similar program.
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