Archives for July, 2009
LinkedIn Business Tips: How Should I Sell to My Connections?
July 2nd, 2009As more businesses realize the potential for finding new business on LinkedIn, I am amazed as to how companies are starting to look at social media as if it gives them the right to cold call and send what I would consider spam to anyone and everyone in LinkedIn. I wanted to go through some [...]
What is Your Favorite LinkedIn Pet Peeve?
June 17th, 2009We wake up and visit LinkedIn after booting up our computers. And before we turn them off at night we are again checking in with LinkedIn. For the many of us who consider ourselves “Power Users” of LinkedIn, the social networking site for professionals is an integral part of our professional lives. And because of [...]
LinkedIn Profile Name: Should I Use My Personal or Company Name?
May 4th, 2009LinkedIn, as you already know, is a social networking platform for professionals. It is no secret, then, that there is business to be found on LinkedIn for companies of many sizes and industries. If you are a small business owner, you may be confused as to whether you should use your company name or personal [...]
How Do I Set Up a Company Profile on LinkedIn?
April 27th, 2009I recently did a Twitter Chat for #smbiz on utilizing LinkedIn for small business. You can find out more about what we discussed here, but since then I have been contacted by small businesses looking for advice on how to utilize LinkedIn. I decided to answer this particular question on my blog because it did [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of

