As more businesses realize the potential for finding new business on LinkedIn, I am amazed as to how companies are starting to look at social media as if it gives them the right to cold call and send what I would consider spam to anyone and everyone in LinkedIn. I wanted to go through some bad examples of what a lot of people are doing before giving you my advice, as it is important to understand some fundamentals regarding social media.
read moreWe wake up and visit LinkedIn after booting up our computers. And before we turn them off at night we are again checking in with LinkedIn. For the many of us who consider ourselves “Power Users” of LinkedIn, the social networking site for professionals is an integral part of our professional lives. And because of that, there are particular things about LinkedIn that may annoy us in a peculiar way more than others. I thought that I would write about this as it came up for discussion the other day at a networking group meeting. These particular attendees pointed out …
read more
LinkedIn, as you already know, is a social networking platform for professionals. It is no secret, then, that there is business to be found on LinkedIn for companies of many sizes and industries. If you are a small business owner, you may be confused as to whether you should use your company name or personal name for your LinkedIn Profile name. Be confused no more, as I always recommend you use your personal name, and here’s why:
read more
I recently did a Twitter Chat for #smbiz on tips for utilizing LinkedIn for small business. You can find out more about what we discussed here, but since then I have been contacted by small businesses looking for advice on how to utilize LinkedIn. I decided to answer this particular question on my blog because it did not come up on the chat. Furthermore, I have even had a member of my So Cal Sushi LinkedIn Group recently add a similar tip of this blog post to the Discussion Board there (which you can access if you are a member), …
read more
