Neal Schaffer created his social media strategy consultancy, Windmills Marketing, to fill a gap that brands and companies have between their willingness to effectively implement social media throughout their organization and their ability to do so. Neal believed the answer to this problem was two-fold: 1) Many companies simply lacked the experience of working deeply with social media platforms and/or were not maximizing the full functionality they provided and 2) Companies lack a strategy and structure for which to govern the everyday activities of their social efforts and tie it in with the ROI for whatever strategic corporate objective they have. Neal, therefore, created a unique and completely proprietary social media strategy consulting program which, combined with his social media coaching and training, has helped more than 20 companies better leverage and strategically utilize social media for a variety of objectives, including marketing, sales, business development, customer service, reputation management, and crisis management. After conclusion of the social media strategy consulting program, clients have an option to pursue a retainer relationship with Windmills Marketing for coaching or the social media agency Green Dream Social, where Neal currently serves as Vice President of Social Strategy.
Windmills Marketing provides the following services:
Most clients begin working with Windmills Marketing with one-on-one social media strategy consulting to understand the unique needs of each customer. There is no one-size-fits-all approach for social media, and thus the objective of social media strategy consulting is to, in essence, understand how to map and integrate social media strategy with your own existing corporate objectives. Marketing and business development are common objectives for engaging with Windmills Marketing and creating a social media strategy, but past clients have included those who wanted to know how to better integrate Social Recruiting and Customer Service utilizing social media with their corporate strategy. The social media strategy consulting program includes on-site visits with your team, a social media audit of your current efforts as well as those of your competitors, and conclude with a deliverable document that provides an actionable blueprint for how to be self-sufficient in your social media implementation well into the future.
The functionality of social media websites and the way we use them obviously changes over time. After Windmills Marketing creates a social media strategy for your business, it is important to maintain the strategy as well as fine-tune what is and isn’t working. Let Windmills Marketing help you stay on the cutting-edge of social media through periodic coaching. The coaching program is charged by the hour, and thus is suitable for smaller business who might not have the budget to afford a complete social media strategy consulting package yet still would like to get help from experts.
Proper execution of any strategy or coaching relies on how well trained your staff are in using social media. Let Windmills Marketing help in the training of your staff on how to best utilize the likes of Facebook, Twitter, LinkedIn, Pinterest, Google Plus, YouTube, and Blogging to reach your corporate objectives. Neal Schaffer, the President of Windmills Marketing, is also available for speaking engagements to help large groups within your company better understand and leverage social media in a larger workshop or even corporate speaker format.
If you would like to inquire about these services, please fill out the below form and Neal will be in contact with you shortly. References from previous Windmills Marketing customers are also available.
Thank you for your interest!
Selected Windmills Marketing Customer Testimonials
Neal brings his passion, experience and creativity to help us embrace social media for our company. Neal’s energy and expertise prove to be critical for us as we developed our comprehensive social media strategy in a collaborative meaningful endeavor. We continue to consult with Neal as we navigate this new frontier of social media. Thank you Neal. – Ed Aschoff, CEO, Dansure
I have worked with Neal in developing my online brand. I found his knowledge, organization and end result extremely valuable. He demonstrated a high degree of expertise and his presentation was clear and immediately actionable. He was sensitive to my requests and brought immediate results. In addition, his style is open and willingly gave his time to responding to all my questions thoroughly. I certainly would recommend Neal. – Gloria Goytia, Owner, Gloria’s Gourmet Cookies