Windmills Marketing, with Neal Schaffer as President leading a team of experienced web developers, bloggers & content developers, and social media marketers, provides social media strategy consulting services, coaching, training, monitoring, and analytical reporting to businesses. Windmills Marketing has provided social media strategy consulting services to companies that range in size from startup to Fortune 500 as well as companies that have targeted both consumers (B2C) as well as other businesses (B2B).
Why is Windmills Marketing Unique?
Since you have read Neal Schaffer‘s Windmill Networking blog, you know how passionate he is about empowering professionals and businesses in his teaching of social media strategy and how to utilize the various social networking tools that exist. Windmills Marketing takes this one step further by providing one-on-one social media strategy consulting services combined with education and training customized to the needs of each customer with the intent of empowering the enterprise and its employees to be self-sufficient in their understanding and implementation of social media.
Windmills Marketing is committed to empowering your business to harness the self-sustaining and endless power of social media and other tools to achieve your business objectives.
Social Media Strategy Consulting Services
Any engagement with Windmills Marketing begins with one-on-one social media strategy consulting to understand the unique needs of each customer. There is no one-size-fits-all approach for social media, and thus the objective of social media strategy consulting is to, in essence, understand how to map and integrate social media strategy with your own existing corporate objectives. Marketing and business development are common objectives for engaging with Windmills Marketing and creating a social media strategy, but past clients have included those who wanted to know how to better integrate Social Recruiting and Customer Service utilizing social media with their corporate strategy.
Social Media-Optimized Website Development
Many small business are utilizing websites where it is difficult to make code changes or are simply outdated for the times. Once your company concludes social media strategy consulting and begins to implement a plan, it is important to optimize your current website for social media and allow your website visitors to easily find and engage with your social media properties as well as share your information on the Social Web. Let Windmills Marketing show you an extremely cost-effective and empowering solution so that you can once again be the master of your own destiny while at the same time attract significantly more visitors to your website.
Social Media Coaching & Training
The functionality of social media websites and the way we use them obviously changes over time. After Windmills Marketing creates a social media strategy for your business, it is important to maintain the strategy as well as fine-tune what is and isn’t working. Let Windmills Marketing help you stay on the cutting-edge of social media through periodic coaching as well as the training of your staff on how to best utilize these social media sites to reach your corporate objectives. Neal Schaffer, the President of Windmills Marketing, is also available for speaking engagements to help large groups within your company better understand and leverage social media.
Content Curation
Content curation is the art of sourcing content to share with your targeted audience through social media channels. Content curation allows companies to become an industry-wide resource by sharing relevant 3rd party content in addition to your own content. This can be a powerful tactic to help your company achieve thought leader status in your particular industry. Let Windmills Marketing provide you their Content Curation services so that you can spend your time wisely concentrating on developing your own content.
Social Media Monitoring
Now that you are engaging with your present and potential clients on sites like Facebook, Twitter, and LinkedIn, you may start wondering about the need to monitor conversations that are taking place outside of your own social properties. This entails utilizing 3rd party enterprise software from companies such as Radian6, ScoutLabs, Alterian, and Trackur. Windmills Marketing has experienced utilizing all of these monitoring platforms and can help set-up and optimize your monitoring as well as provide you with relevant reporting to help your organization:
- Monitor the reputation of your brand
- Discover new business development opportunities
- Find out competitive intelligence
- Better understand industry trends
Social Media Analytics & Reporting
What is the ROI of social media? It can only be found through the analysis of the results of your social efforts. Windmills Marketing is experienced in seeing through the hours spent tweeting and blogging to provide your CEO and Executive Team with the analytical and reporting capabilities to monitor and understand the return on investment of your social activities.
If you would like to inquire about these services, please fill out the below form and Neal will be in contact with you shortly. References from previous Windmills Marketing customers are also available.
Thank you for your interest!
Windmills Marketing Customer Testimonials
Best investment I made this year was hiring Neal Schaffer as a Social Media Marketing consultant. He’s brilliant, and a really good guy to boot. – Joe Rogers, CEO, American Joe
I have worked with Neal in developing my online brand. I found his knowledge, organization and end result extremely valuable. He demonstrated a high degree of expertise and his presentation was clear and immediately actionable. He was sensitive to my requests and brought immediate results. In addition, his style is open and willingly gave his time to responding to all my questions thoroughly. I certainly would recommend Neal. – Gloria Goytia, Owner, Gloria’s Gourmet Cookies
