Books

Neal Schaffer is the author of 2 books on LinkedIn and is currently working on his 3rd book, tentatively titled “Maximizing Twitter for Business,” to be published in 2012-13. Neal also enjoys reviewing and recommending the latest reads on social business. Check out Neal’s books below as well as a directory of his book reviews. Please click each book’s image for purchasing details. For publishing inquiries or to have Neal review your social business book on this website, please contact Neal.

The 25 Best Social Media Books of 2011 (<– click for full reviews)

•  The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund
• Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
• The Thank You Economy by Gary Vaynerchuk
• The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis
• Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen
• No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers
• The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web by Mari Smith
• Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt by Jeffrey Gitomer
• The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by Mike Barlow and David B. Thomas
• Smart Business, Social Business: a Playbook for Social Media in your Organization by Michael Brito
• The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Anthony J. Bradley
• The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in your Business by Nick Smith, Robert Wollan with Catherine Zhou
• Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman
• The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by Adam Metz
• Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard
• Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine
• Social Media Analytics:  Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder
• Managing Content Marketing: The Real-World Guide to Creating Passionate Customers to Your Brand by Robert Rose and Joe Pulizzi
• Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing by Arnie Kuenn
• Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner
• Facebook Marketing All-in-One For Dummies by Amy Porterfield, Phyllis Khare and Andrea Vahl
• Facebook Application Development For Dummies by Jesse Stay
• The Tao of Twitter: Changing your life and business 140 characters at a time by Mark W. Schaefer
• Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn by Neal Schaffer
• HeadStrong: The Keys To A Confident And Positive Attitude During Job Search by Tim Tyrell-Smith
• Job Searching with Social Media For Dummies by Joshua Waldman

Top 15 Recommended Social Media Books of 2010 (<– click for full reviews)

• The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
• The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani
• Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis
• Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne
• UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten
• The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
• Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe
• Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business by Barry Libert
• Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene Li
• The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter and Allison Fine
• The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith
• The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirpatrick
• Facebook Marketing: An Hour a Day by Mari Smith and Chris Treadway
• ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett
• Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by C.C. Chapman and Ann Handley
• The Big Book of Social Media: Case Studies, Stories, Perspectives by Robert Fine

Top 15 Recommended Social Media Books of 2009 (<– click for full reviews)

• Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel
• Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media) by Brian Halligan and Dharmesh Shah
• The Social Media Bible: Tactics, Tools & Strategies for Business Success by Lon Safko and David Brake
• The New Community Rules: Marketing on the Social Web by Tamar Weinberg
• A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay
• Trust Agents by Chris Brogan and Julien Smith
• Crush It! Why NOW is the Time to Cash In on Your Passion by Gary Vaynerchuk
• Socialnomics: How social transforms the way we live and do business by Erik Qualman
• Six Pixels of Separation. Everyone is Connected. Connect Your Business to Everyone. by Mitch Joel
• Putting the Public Back in Public Relations: How Social is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge
• The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih
• Facebook Me! A Guide to Having Fun with Your Friends and Promoting Your Projects on Facebook by Dave Awl
• Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm
• Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel
• The Twitter Book by Tim O’Reilly and Sarah Milstein