Social media is about connecting and there is no more powerful tool in social media than video. The question is, how does your company leverage video for your product? Product video works for large companies and start-ups. Start-up company, Kinn inc, has been using video to launch their pet care products and to get the attention of retailers by using YouTube and social media. Because of this, they are finding growing success for their products. 1) Video is a great tool across the whole product life cycle Often times, with a new product, there is much more that you …
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So, your company has a Twitter, Facebook, Pinterest and YouTube account, but is there a common message that runs through all of your social media pages? How do you go about telling this story with video in social media? In the video world, story is what sets film apart from a video. In video, there is a story in what is said and a story in what is shown on screen. There is a huge difference between filmmaking and capturing video. Video is what you see when you see people at their child’s dance recital using their iPads to capture …
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I want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. The days of your video becoming viral on YouTube are quickly disappearing. It’s not totally over, though. Especially considering that Gangnam Style was the first video ever to hit 1 Billion views in just 5 months. While your company’s dance team works on the next viral video in the lunchroom, let’s look at a more practical strategy for video in social media. Though online video and YouTube are still very effective, we need …
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It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. (Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube, like Google, has tons of free information to help your company succeed at online video. In fact, YouTube gives marketers everything they need to succeed as video creators. The good news is that they are constantly making changes to make the service better. The bad news is that it can be hard …
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Your company spent money to produce a new video. Make that a lot of money. In fact, they spared no expense—working with a reputable video production company, a professional talent, and a scriptwriter—to make sure the video represents the company in the best possible light. And YOU have just been handed the task of getting people to watch it. Social Media Marketing Strategies: 1st Stop – YouTube YouTube is the first place most marketers go to post their companies’ videos—well, after posting it on the corporate website, of course. Bear in mind, however, that just because you post your video …
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Content curation? Every time I consult with businesses on social media strategy, the theme of content curation always comes up. I already wrote about why everyone’s content is king on Twitter, because for companies to be considered true resources of information, they need to be sharing content that isn’t always written by themselves. This is why the role of a Content Czar in social media marketing is so important. On a professional level, whenever we are sharing a link of resourceful content on Twitter, LinkedIn, or even Facebook, we are playing the role of content curator without knowing it.
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There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy. This make sense because social media is also where recruiters may find you and where companies may perform background checks on you and your personality. Don’t you want to put your best food forward in your job search and show off your talents to the best of your ability since everybody’s watching? …
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I am writing this post today because I wish that someone had written this for me when I was looking for a solution. You see, I made a big mistake when I chose my original YouTube username, so today I write this to make sure that you don’t make the same mistake. I recently wrote on why you should have your own YouTube channel even if you are a professional and not a company. Today I want to help you establish your YouTube presence by helping you choose one of the most important aspects of your Channel: Your Username. …
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Hey, it’s 2010, so it’s time to shake things up a bit. You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog. Today I continue to expand my horizons, and hopefully yours, by talking about YouTube. No, I don’t intend to talk about funny commercials or old TV shows that are popular on the video sharing website. I want to talk about YouTube as a Personal Branding tool. As a supplement to your blog. As a way to help you get found. I …
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