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What Has Happened At YouTube So Far In 2013 That Your Company Should Know About

What Has Happened At YouTube So Far In 2013 That Your Company Should Know About

Can you believe that 2013 is half over?  Online video continues to march forward as a great tool for companies.  YouTube now has 100 hours of video uploaded every minute.  YouTube now has 1 billion unique visits each month and over 4 billion hours of video are being watched each month on YouTube alone. What this all means is that companies will have to work harder to get noticed.  YouTube has made a lot of changes: improvements to the way you upload videos, sending you emails to keep you updated on the video upload process, and channel design. Here are …

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6 Mistakes Brands Make With Video in Social Media

6 Mistakes Brands Make With Video in Social Media

It’s been said that those who don’t learn from the past are doomed to repeat it and, even though video in social media is still relatively new, the internet is littered with brands that have had to learn the hard way. Fortunately, they provide us with the opportunity to learn from their mistakes!  Here are six mistakes to avoid: 1. Your video doesn’t tell a story. When you create a humorous, interesting, thought-provoking, or problem solving video, people will share it. When you ignore the rules of storytelling, people tend to ignore your video. Good visual storytelling is about sequence and structure. …

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Who Is Your Target Audience For Your Company’s Online Videos?

Who Is Your Target Audience For Your Company’s Online Videos?

Who is the target for your video? It takes an understanding of how people buy.  We know that people buy emotionally, not rationally.  I know this to be true when I look at my auto loans each month.  We also know that people don’t like to be sold to but they love to buy.  Knowing that the buying process is emotionally based, let’s look at how we can use video and social media in our sales process to different generations. Boomer:  It is important to know that they are using social media.  Social Media is where they can interact with …

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5 Tips for Launching Product Videos in Social Media

5 Tips for Launching Product Videos in Social Media

Social media is about connecting and there is no more powerful tool in social media than video.  The question is, how does your company leverage video for your product? Product video works for large companies and start-ups.  Start-up company, Kinn inc, has been using video to launch their pet care products and to get the attention of retailers by using YouTube and social media.  Because of this, they are finding growing success for their products. 1) Video is a great tool across the whole product life cycle   Often times, with a new product, there is much more that you …

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How to Tell a Story With Video in Social Media

How to Tell a Story With Video in Social Media

So, your company has a Twitter, Facebook, Pinterest and YouTube account, but is there a common message that runs through all of your social media pages? How do you go about telling this story with video in social media? In the video world, story is what sets film apart from a video.   In video, there is a story in what is said and a story in what is shown on screen.  There is a huge difference between filmmaking and capturing video.  Video is what you see when you see people at their child’s dance recital using their iPads to capture …

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4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

I want to provide you some useful tips for increasing your social media presence using YouTube.  For a long time, the only YouTube strategy was viral video.  The days of your video becoming viral on YouTube are quickly disappearing.   It’s not totally over, though. Especially considering that Gangnam Style was the first video ever to hit 1 Billion views in just 5 months.  While your company’s dance team works on the next viral video in the lunchroom, let’s look at a more practical strategy for video in social media.  Though online video and YouTube are still very effective, we need …

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3 Trends to Consider for Your 2013 Social Video Strategy

3 Trends to Consider for Your 2013 Social Video Strategy

Even though the buzz about the effectiveness of online video has continued to increase, the number of companies taking advantage of the opportunities that online video provides is still not as big as I would expect. From what I’ve experience this past year, the main reason seems to be the cost. While Twitter and Facebook can be entered into with little to no cost, online video has a price of admission no matter how you go about creating the content. For instance, the cost could be the price of the camera you buy to do it yourself, or it could …

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Six YouTube Tools and Tips For Social Media Success

Boost your social media presence by using YouTube.

It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. (Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube, like Google, has tons of free information to help your company succeed at online video. In fact, YouTube gives marketers everything they need to succeed as video creators. The good news is that they are constantly making changes to make the service better. The bad news is that it can be hard …

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How to Use Video for Social Media in B2B Sales

Get out the popcorn 'cause it's time for video for social media in B2B sales.

I have been in many meetings with B2B companies where , often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online.”  While that might be true of the business itself, the people that work at those companies do watch video.   These people are on social media and they are talking online.  They know what they like and they know what they don’t like.  Something very important to remember is that, as the work force gets younger, they are more likely to use social media to do research than their predecessors were.  While your …

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Google Plus Hangouts for Business: Customer Contact on Steroids

Mark Traphagen during the live Hangout broadcast at Google Fiber Center in Kansas City

Hangouts are almost without a doubt the most touted feature of Google Plus, especially when it comes to business use of the platform. So if you follow my Google+ for Business column here, you might be wondering why it’s taken me so long to write about them. I’ve had two reasons for holding off until now: I wanted to bring you vital tips and information that you won’t find everywhere and anywhere, and I was convinced that many improvements and new features that I’d want to include were yet to come for Hangouts. Well, “yet to come” is now here: …

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Good Quality Content Is Crucial for Social Media Video

Good Quality Content Is Crucial for Social Media Video

I sang and played guitar in a band for a few years in the late 90’s, and I remember an ongoing argument I had with the bass player. You see, he felt that any talking we did between songs should be spontaneous, and he refused to practice these moments during our rehearsals. I, on the other hand, knew that we needed to practice ahead of time everything that would happen during our time on stage to make sure we put on the best show possible. Along these same lines, I’m always amazed by people who have a lax attitude towards …

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How a Compelling Story Can Give Your Company’s Videos a Social Media Edge

How a Compelling Story Can Give Your Company’s Videos a Social Media Edge

Everyone loves a great story. Whether it’s Sherlock Holmes solving mysteries in The Hound of the Baskervilles or true love’s triumph in the movie The Princess Bride, stories take us to places and allow us to experience things that are only limited by our imagination. Storytelling Isn’t Only for Entertainment. Your company needs to find a way to leverage the power of story to engage and build rapport with current and potential customers. With so much content being created for the Internet, there is a huge need to find a way to stand out. Social media is old enough now …

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How Hotels Can Use Video in Unique Ways

How Hotels Can Use Video in Unique Ways

In an increasingly visual world, it’s imperative for brands to think outside of the box in order to differentiate themselves from competitors and stay ahead of the curve. Hotels in particular are able to do this in a unique way, since every hotel has some sort of defining quality that sets it apart from others. Joie de Vivre hotels (JDV), which means “joy of life,” strives to create innovative hospitality services and products, and has designed numerous one-of-a-kind boutique hotels, restaurants and spas. Last summer, they transformed the standard hotel check-in process into a musical experience when they launched “Singing for …

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How to Use Video as Part of Your Social Media Marketing Strategy

How to Use Video as Part of Your Social Media Marketing Strategy

When it comes to social media, the power of online video is undeniable. Video creates a personal connection in a way text can’t. It seems that most businesses are catching on to that fact, yet, every once in a while, I still find myself in a meeting with an executive that insists that his target doesn’t watch online video. Forbes magazine  recently released an article that reported that 75% of executives watch work-related videos at least weekly, and more than half of those watch work-related video on YouTube. Many marketers disregard YouTube as a mere extension of the show America’s …

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Give Your Social Media Campaign a Face with Video

Give Your Social Media Campaign a Face with Video

Social media has brought the idea of personal branding for executives more into the forefront today than in years past. The TV show “Undercover Boss” is a perfect example of personal branding. For those who haven’t seen the show, here’s the gist: An executive, usually the CEO, works for a day or so in a variety of positions within his own company. The executive is disguised, so employees don’t know who he or she is until the end of the show when the big reveal takes place. During the first five minutes of the show, the executives are introduced to …

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Nonprofits and Social Media: The Power of Video Story Telling

Nonprofits and Social Media: The Power of Video Story Telling

Nonprofit organizations (NPOs) around the world strive to tell their story to potential donors and volunteers every day. We strive to come up with that powerful message that will move people to action. Video is one of the most vibrant ways to paint that picture and create a lasting impact. In the past, NPOs avoided using video because it was expensive to create and challenging to broadcast. New technology and the onset of social media have changed all that. Creating video has never been easier. Just about every cell phone comes equipped with a video camera these days and free …

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Viral Video vs. Social Video

Viral Video vs. Social Video

The goal of many companies that set out to create an online video is for that video to go “viral”; i.e., to be rapidly passed from one person to many, much like a cold or flu virus spreads. Many marketers believe that having a viral video on YouTube is the golden key to success; they assume that a viral video will spread knowledge of their product or services. The truth is, just because your video has gone viral, it doesn’t mean it is engaging with your target audience. Moreover, just because your producer claims that your content will go viral, …

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