Businesses unleash the power of SoMoLo when they connect with consumers where social, mobile and local intersect; it is at this point where companies meet consumers where they are (not vice-versa, as in the old days of marketing). Identifying that sweet spot and crafting seamless messages across these three venues requires an integrated mindset, and a land of opportunity exists for those who adapt and embrace the new way of thinking. I talk about this in more detail in What is SoMoLo and Why is It So Important to Marketers; it’s my first post on the SoMoLo topic and I …
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In this world nothing can be said to be certain, except death and taxes. Benjamin Franklin Unless a venture succeeds, in the business of social media we are probably obliged to only one of Ben Franklin’s certainties. And in that case, the operative expression might be Domain Not Found, rather than death. Anyone who invested a lot of time, energy and (ouch!) financial resources in building a business presence at MySpace (rebranded Myspace), Second Life, Digg and other fallen stars has earned enough online combat pay to exercise a wee bit more caution before recommending the next new and shiny …
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