As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools.  This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, [...]

Social media is a fascinating and new medium for businesses.  If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product.  However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or [...]

I have given many presentations on social media and your job search.  Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search.  Today I want to talk about one strategy that I discuss on Twitter and your job search, [...]

2009 was, without doubt, the year of Twitter.  Whether it was the massive hacker attacks that created a massive Twitter outage and reminded us of how Twitter has now become an important part of our lives, the interest in both Fortune 500 companies as well as small businesses to utilize Twitter as part of their [...]

It is no secret that 2009 saw the dawning of the new era of consumers using social media to find deals and product information.  If you didn’t hear, Toys R Us symbolized this new movement by releasing their new catalog on their Facebook Fan Page, and in doing so picked up between 40,000 to 95,000 [...]

This is a continuation of my previous post, where I wrote about 7 useful tips for those getting started on Twitter.  Assuming that you have just signed up on Twitter and don’t know where to go from here, instead of following everyone from your email address book that is already on Twitter by selecting “Find [...]

Yesterday I presented on the topic of Social Media and Your Job Search in front of a large group of executives, many of whom were in transition.  As with any professional crowd, nearly everyone was already comfortable with LinkedIn, but less than half of the attendees had ventured out onto Twitter yet.  I sensed some [...]

Twitter is starting to slowly grow up.  Now that Fortune 500 companies are starting to recruit on Twitter and social networking sites like LinkedIn and search engines like Google and Bing are partnering with Twitter, it was only a matter of time before Twitter took steps to root out spam as well as those who are [...]

One of the questions I get asked by relative newbies to Twitter is how to go about finding relevant people to follow.  The problem that a lot of Twitter newbies have is that they either 1) upload their entire email address book and follow everyone and/or 2) they start following some of Twitter’s Suggested Users. [...]

Just a few days after I mentioned in my blog post on the new LinkedIn Profile Organizer that it had been a year since LinkedIn released any new significant functionality, we have been bombarded by the social media press over the last few days concerning the new LinkedIn User Interface and now the big news [...]