“Creating a social media strategy is still a major concern for marketers.” Social Media Examiner recently published their 5th annual Social Media Marketing Industry Report, where they surveyed more than 3,000 marketers from around the world on a variety of social media issues. The report is free until May 30 (THAT’S TODAY!) and should be downloaded by everyone as there are very few insightful reports like it that exist on the state of the social media union. Among the 43 pages of data, which provided many a takeaway, the most interesting data for me was page 6, in which the report …
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Last month, I shared with you 15 social media concepts to help make you a more marketable social media professional in 2013. These concepts are covered in detail throughout the three different social media graduate courses I teach. This next series of The Social Media MBA will introduce each of these concepts. At the beginning of each term, I ask my students in my first of three levels of social media marketing courses to utilize our class wiki to list their name, blog, and Twitter handle. In the last 1.5 years (and 10 courses later), there are fewer and fewer …
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Welcome to 2013! Now that you’ve read all of the “best of 2012″ and “predictions for 2013″ posts, it’s time to take a fresh look at your social media operations and optimize for the new year. A social media audit is part of any social media strategy consulting that I do, but to give you some simple advice as to what you should do to further improve on your social media presence, ask yourself the following 10 questions: Social Media Platforms 1) Are your activities on the various social media websites aligned with where your target customers are spending their …
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