To look at Google Plus today is to look at the Twitter of yesteryear – and that is where our journey begins to understand the value of G+ – and how you can start to leverage it for your business or yourself. I remember joining Twitter in late 2008 and entering a community of acronyms that I didn’t understand and an atmosphere that, to be honest with you, seemed a little intimidating at the time. I didn’t see its immediate value and ended up unplugging from the platform for a few months. In fact, most professionals that I met …
read more
Social influence matters to businesses. After all, the promise of influencer marketing that engaging with those who have “influence” in social media can help to more effectively sell more products or quickly gain significantly more brand awareness is the holy grail that any business would want to chase. As more users join and spend more time on the various social media websites, and as more companies ramp up their social media marketing budgets, we can only assume that social media influencer outreach campaigns will increase. That’s why whenever the most famous of the platforms measuring social media influence, Klout, announce …
read more
