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Social Media Marketing

Leveraging Social CRM for B2B Salespeople – 10 Steps to Engagement!

B2B Salespeople - Networking is all about the relationships you build. By leveraging your social CRM you'll extend your social reach.

The way I see it,  there are three major types of folks using social media. “Watchers” rarely if ever share anything and instead prefer to sit on the sidelines. I’m not really sure what they are doing but perhaps they are scanning the internet for information that they may find to be of benefit. While they may not contribute much to the ecosystem, to each his own. “Sharers” will actively update the networks but, they will rarely interact with others. They may consider sharing to be a form of giving to the community as a whole (it is) and/or they …

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Facebook: Are the Good Times Really Over for Good?

Facebook: Are the Good Times Really Over for Good?

Last week, we perhaps had a watershed moment in the ongoing maturation of Facebook as a business.  Mark Cuban, owner of the Dallas Mavericks, posited that Facebook was “blowing it” by offering the Mavs an “opportunity” to make posts visible to its fans for $3,000. As one of the most successful business people of our generation, I’m sure Mark originally looked at this dispassionately.  The Mavs make investments in social marketing software and FTEs to make their social assets among the best in the world.  Additionally, they probably allocate some costs of content production and other shared responsibilities to social …

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Hail to the Content Chief: Content and Social Media Marketing Tips and Tricks, from the Campaign Trail and Beyond

What can the current Presidential campaign teach us about content and social media marketing?

As we enter the final weeks of the U.S. presidential race, I thought it might be interesting and fun to set our content marketing sights on the world of politics. Political campaigns spend vast sums on marketing, and are amongst the most innovative and aggressive users of social media.  They rely on a wide range of content to get their messages across – and tend to be very smart when it comes to using words and images to inform and persuade.  So, perhaps other marketers can learn a thing or two from them. I will cite examples, share tips and …

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Being Negative in Social Media is Plain Old Bad Social Business

You are in complete control if you want to be positive - or negative - in social media.

  I may have a different perspective on the importance of positive sentiment analysis because I’ve often been called “the ultimate positivist” by my friends and family.  I’m the type of person who will try to find something positive, no matter how small it might be, out of a negative situation.  I tend to believe that this has helped contribute to my having mostly positive engagement with the tens of thousands of business people I have engaged with over the last few years whether through social media conversations or social media speaking.  The purpose of this post is now to …

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6 Good Reasons to Upgrade to HootSuite Pro

Six good reasons to upgrade to HootSuite Pro. At $9.99 a month and a risk-free 30-day trial, what have you got to lose?

For many professional social media users, social media dashboards are a personal matter. Sometimes we have no choice and we use whatever dashboard our company has invested in for our business, but sometimes we might use something else for our “private” use. For more and more enterprises implementing standard dashboards, this is sometimes becoming a social media monitoring with added engagement solution such as Radian6 and Sysomos or a “true” dashboard product built for engagement such as Vitrue or Argyle Social. But as I mentioned in my Top Twitter Clients post, HootSuite is currently the social media dashboard used most …

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What is the Sentiment Analysis of YOUR Social Media Presence?

What is the Sentiment Analysis of YOUR Social Media Presence?

As social media marketers, we are always interested in comparing the sentiment analysis of brands that we represent – and potentially using that as one metric to track the success of our social media programs.  Unfortunately, that is only one part of the picture into how we are viewing your brand. Every employee that has your company name in their Twitter bio is part of how we view your company. Every employee that shares status updates on LinkedIn can be found using LinkedIn Signal. Every employee that has a blog in which your company name appears can be seen as …

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Who are the Top 15 Thought Leaders in Social Media Today?

Who are the Top 15 Thought Leaders in Social Media Today?

Wikipedia defines a thought leader as …an entity that is recognized by peers for having innovative ideas. Thought leaders often publish articles and blog posts on trends and topics influencing an industry. I often get asked who are the true “thought leaders” in social media. In a world of voluminous tweets and blog posts, with many contributors simply compiling lists of other’s content or rehashing of other’s ideas, it really is hard to decipher who are those that are not only recognized by their peers but also have “innovative” ideas with regards to various aspects of social media. An interesting …

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The Unlikely Newest Member of your Social Marketing Team

The Unlikely Newest Member of your Social Marketing Team

In the 2nd Edition of Facebook Marketing An Hour a Day, Mari Smith and I talk extensively about the emergence of the “Post-Social Era”.  Simply put, the Post-Social Era is marked by the point at which social media turns from being a novelty to being almost a necessary evil.  It’s a fancy term for what consumers experience as fatigue – when fun turns to drama, when we find out just how annoying some of our friends really are when they have an open mic, and well after we’ve reconnected with all the friends from long ago with whom we’ve lost touch over the years. …

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Search or Social: Which Is Best For Your Startup?

Search or Social: Which Is Best For Your Startup?

With the rise of social media marketing, everybody is eager to jump on the bandwagon.   This doesn’t come as a surprise, as there are about 900 million active users of Facebook, and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  But although a lot of the conversation is on social networks, is it really the only answer to marketing your business?  We’ve seen how established brands tapped social media after working with traditional advertising for so long, but how effective is this for a startup? Enter search engine marketing (SEM).  With …

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Social Media Marketers: Are You Getting Social Media Wrong?

Social Media Marketers: Are You Getting Social Media Wrong?

I just came back from an amazing week in London, presenting at the iStrategy Social Media and Digital Conference and having a chance to listen to as well as meet some of the most innovative minds in social media, including Brian Solis, Alex Hultgren of Ford, and Alexander Koppel of Red Bull Media.  The net-net is that I believe many in social media marketing are getting too caught up in the “ROI of social media” and a short-sighted view of social, forgetting about the much bigger issues at hand. I’ve already blogged about how I see social media as an activity that …

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6 Tips on How to Accelerate Word of Mouth Marketing through Social Media

6 Tips on How to Accelerate Word of Mouth Marketing through Social Media

Whether we admit it or not, the opinions of other people matter.  Whether it’s about simple things such as which brand of laundry detergent to buy, or bigger decisions such as who to consult with on critical business matters, we’ve always taken into account the points of view of those we deem important in order to get the information we need to make the best judgement calls. This is exactly how we can define word of mouth from a marketing perspective: the passing of information, hopefully beneficial to our brand, from one to another via oral communication.  The potential influential …

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The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers

The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers

If you are a follower of this blog and the Social Media MBA series, you will recall that last month we discussed social media platforms and their potential uses for businesses and consumers. This month, I want you to be thinking about the technology that is enabling social media and how it drives new business. Social media has changed the way people use the Internet and it has shaped the technology used to deliver it.  It has created new ways to drive business and it has changed the way brands market products and services.  While enabling social interaction and the creation …

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What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured

What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured

Almost six months ago I blogged that marketers would decide on the fate of Klout.  However, with the continued buzz about Klout scores that I hear from new and potential social media consulting clients, as well as the continued presence of its main competitor PeerIndex and the emerging metric for influence Kred, the debate over how social influence is measured continues to rage on. In fact, as Google Trends suggests, we have had a pretty stable interest in the metric to measure social media influence for the last several months: Let’s take a step back and try to understand what …

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B2B Social Media Marketing is Calling: Are You Listening?

B2B Social Media Marketing is Calling: Are You Listening?

Let’s face it: Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there. There are amazing things you can do with Facebook applications, community development, and engagement to help better brand your company and increase your social following of present and potential customers. On the other hand, when I recently spoke on a panel on social media for the agricultural industry in Japan, there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall. When we think of selling products or services to consumers on …

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Raising Your Content Curation to the Next Level

Raising Your Content Curation to the Next Level

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties.  Windmill Networking Content Marketing contributor Bob Geller wrote a great post yesterday on how content curation can help complement your content marketing and social media marketing efforts.  If you’re still trying to get a grip on content curation, let me frame the topic the same way I do for my clients: There is a certain frequency at which …

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Does Your Website Have Too Much Social Media Scenery?

Does Your Website Have Too Much Social Media Scenery?

If you haven’t noticed this website underwent a facelift sometime ago. Like most others who blog or work in social media, putting a default “Follow Me!” widget with our social media icons or even Facebook and Twitter widgets showing our latest tweets or posts is a common practice. Often these elements are displayed in the prime areas of a website – top righthand corner and above the fold righthand sidebar. Let’s take a step back now. While we engage in social media to build community and communicate with our customers and prospects, we also use social media to attract social …

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Social Media 101 for Professional Associations

Social Media 101 for Professional Associations

I frequently get invited to speak on social media for professional associations, and when I do it often seems as if the clocks in the room have been turned back 10 years since before the advent of social media.  Although there are always some savvy users of social media in the room when I present, the associations themselves are usually using the same antiquated medium to promote themselves, both internally and externally: a pre-historic website and email newsletter blasts. I always say that social media is about the convergence of information and communication. Isn’t this the mission of every professional …

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The Changing Social Business Landscape in 2012: Is Your Business Ready?

The Changing Social Business Landscape in 2012: Is Your Business Ready?

In the last few months of 2011 through the beginning of 2012, the social business landscape has proven to be as dynamically changing as ever.  If your business thought you were all caught up because you were beginning to see engagement on your Facebook Page and were equipped with enterprise-grade social media monitoring software, some of these recent events should have you thinking again as to what potential you might be missing out on – or what trends are emerging that you should be paying more attention to: The rapid emergence and need for your business to be on Google …

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Expand Your Business Quickly Through These StumbleUpon Marketing Strategies (with Infographic)

Expand Your Business Quickly Through These StumbleUpon Marketing Strategies (with Infographic)

For those of you who still don’t “get” StumbleUpon, let me put it to you simply: On multiple occasions I have become a new customer for different companies simply because I stumbled into them on SU and liked what I saw. So, if you haven’t heard of StumbleUpon, you could be missing out on one of the best and easiest opportunities to grow and promote your business online. As a primer, SU is what is called a “discovery engine”, a site that allows people to discover websites based on their personal tastes. It comes in a variety of formats from apps to …

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10 Best Social Media Conferences to Attend in 2012

10 Best Social Media Conferences to Attend in 2012

In the many public engagements that I’ve been invited to present at as a social media speaker, people often ask me to recommend which social media conferences and events they should go to, both for networking and educational purposes. I’ve observed that lately, more and more companies are staging and/or sponsoring social media events, and I attribute this phenomenal growth to the maturity of social media and it’s acceptance by major businesses as well as adoption by industry after industry. With that in mind, I’m glad to share with you what I believe are the best conferences and events social …

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