I am amazed by how many small businesses do not utilize social media to the maximum.  Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities.  Come on, what are you waiting for?
What further amazes me is how few small businesses maximize their presence [...]

In the world of blogging, mommy bloggers are the talk of the town.  You hear stories about how corporations want them to blog about their products.  PR professionals want to know how to engage with them.  And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why [...]

As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools.  This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, [...]

Social media is a fascinating and new medium for businesses.  If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product.  However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or [...]

Yesterday, I issued a press release talking about how my LinkedIn book, “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” won and Honorable Mention for Best Non-Fiction Book of 2009.  To say that I am happy about this is an understatement: as someone who risked all credibility with publishers by going the self-published route, it is [...]

In 2010, the landscape for jobseekers continues to change as the world around us changes.  As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use it as part of their professional jobs, the impact it has on the jobseeker is tremendous.  However, most [...]

It all started with a secret social media event that was actually held for the publication of my LinkedIn book: the “Hush-Hush Surprise — Networking Mixer, Charity Event & Book Release Party.” 157 people came out for a networking event to celebrate, well, networking! I stood amidst a crowd of people, many of whom [...]

O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus” recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit.  The idea being that the more links you have from other sites, the higher your SEO [...]

A few days ago I wrote a guest blog post entitled “Social Media Was Not Created for Business…So Stop Selling to Us!”  With all of the talk about how companies need to get more “social,” all I see are a barrage of new “Follow Us on Twitter” or “Join Our Facebook Fan Page” advertisements.  As [...]

Today’s guest blog post is from someone I met Windmill Networking on LinkedIn: my new friend from Holland Rudolf Kriens (it is coincidental yet fitting that Rudolf comes from the land of the windmill!).  Rudolf Kriens is an engineering management advisor, educator & keynote speaker. His specialty is streamlining of clients’ product development processes. Rudolf’s [...]