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Social Media Influence

How to Buy a Higher Klout Score and Increase Your Social Media Influence

How to Buy a Higher Klout Score and Increase Your Social Media Influence

Disclaimer: This blog post is in no way condoning the gaming of, or attempts to “buy,” a higher Klout score.  This post is also in no way stating or inferring that any given user of the platforms mentioned below, regardless of their metrics or “prices” on the respective platforms, has ever utilized the method I am about to explain.  The purpose of this post is only to suggest the potential for activity which might increase your Klout score in order to expose potential shortcomings of a human algorithm attempting to calculate online influence in order to suggest ways to improve …

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What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured

What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured

Almost six months ago I blogged that marketers would decide on the fate of Klout.  However, with the continued buzz about Klout scores that I hear from new and potential social media consulting clients, as well as the continued presence of its main competitor PeerIndex and the emerging metric for influence Kred, the debate over how social influence is measured continues to rage on. In fact, as Google Trends suggests, we have had a pretty stable interest in the metric to measure social media influence for the last several months: Let’s take a step back and try to understand what …

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Social Media’s Influence: Content is Key!

Social Media’s Influence: Content is Key!

HOW A NOBODY CAN BECOME A SOMEBODY Social media’s tremendous power now rests in the hands of those using it. We’ve seen this over the past year with Tahrir Square and the Arab Spring as well as with the Occupy Wall Street movement that escalated to global proportions. Social media users have become major players in social change. In 2009, through the use of YouTube and other social networks, Canadian guitarist David Carroll publicly took United Airlines to task for breaking his instrument : United Breaks Guitars (His book “The Power of One Voice in the Age of Social Media” …

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Are You Ready to Fully Expose Your Brand to Social Media Users?

Are You Ready to Fully Expose Your Brand to Social Media Users?

Consulting with clients on their social media strategy and implementation for more than two years has led me to one conclusion about how businesses should be using social  media: The closer you can bring your brand to your customers, the better it will be for both of you. In exposing as much of your brand to your customers as possible, fans hopefully become more passionate about your products, and your company learns more about how to please fans. In doing so, assuming that these fans are social media users, online word of mouth spreads goodwill about the company, brand loyalty …

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Social Media Influencer Outreach Brand Ambassador Case Study – All Nippon Airways #ANALAX

Social Media Influencer Outreach Brand Ambassador Case Study – All Nippon Airways #ANALAX

As consumer brands try to establish themselves as social brands, one of the missions they have in social media is to have their message go viral or spread by the so-called “influencers” that presumably exist in social media. This blog post is not intended to be about the debate as to how you determine who might be an influential friend for your brand to have in social media (hint: it goes beyond a single metric like a Klout score). Based on my own experience in social media as being selected as an “influencer” by consumer brands, I wanted to share …

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The Final Word on Klout?

The Final Word on Klout?

To be honest with you, in light of all of the recent blog posts and Twitter conversations about the subject, I never intended to write this blog post about Klout. But as I pointed out earlier in defense of Klout, it is one barometer of how active someone is in social media. Klout is in a never-ending battle to measure activity and display those that have actual influence with a higher number, and that is not an easy task as you can imagine. I’m not a fan of the debate among those in social media as to whether or not …

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In Defense of Klout Measurement for Social Media Influence

In Defense of Klout Measurement for Social Media Influence

My social media consulting clients always ask me as to who they should be trying to “influence” on social websites, and I always have to remind them that any social media user could potentially be an “influencer.”  That being said, some people or businesses use social networking sites more than others, some have more reach than others, and some are considered to have thought leadership in their industries or professions more than others.  So, although an exact measurement of social media influence is impossible because it will be different based on 1) the context of what exactly you’re trying to …

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Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement

Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement

One thing that every social media consulting client asks me about is how to find out who the “Influencers” are in their particular industry.  My answer, of course, is that every consumer who is active on social media could potentially be an influencer, and thus truly “accurate” measurement is impossible.  Think about it: Someone with 10 followers could tweet something out that gets ReTweeted by someone with 100 followers, and 1 of those 100 followers is someone who works for an industry publication, who then breaks the story to the public, and so on.  I think you get the picture. …

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Is Your Customer Service Ready for Social Media? The Virgin America Twitter Campaign Case Study.

Is Your Customer Service Ready for Social Media? The Virgin America Twitter Campaign Case Study.

As I consult with companies on their social media strategies, which often means discussing options when considering social media campaigns, I was ecstatic that I was recently chosen for a free flight on Virgin America’s Twitter campaign to help spread the word about their new Los Angeles and San Francisco to Toronto non-stop flights (click here for full disclosure).  I am obviously excited to be able to participate in a social media campaign as a participant so that I can utilize this experience to better advise my clients in the future.  Another plus for me is that it will make me …

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