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Social Media for Startups

Search or Social: Which Is Best For Your Startup?

Search or Social: Which Is Best For Your Startup?

With the rise of social media marketing, everybody is eager to jump on the bandwagon.   This doesn’t come as a surprise, as there are about 900 million active users of Facebook, and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  But although a lot of the conversation is on social networks, is it really the only answer to marketing your business?  We’ve seen how established brands tapped social media after working with traditional advertising for so long, but how effective is this for a startup? Enter search engine marketing (SEM).  With …

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Dear Founder, Don’t Be A Kanye. Signed, Everyone.

Dear Founder, Don’t Be A Kanye. Signed, Everyone.

If you’re reading this, that probably means you’re involved in a startup.  Which means that you’ve most likely heard about Kanye West’s early-January rantfest on Twitter in which he declared his intentions to kick off a new company, DONDA, which will “pick up where Steve Jobs left off”(!).  DONDA will supposedly have 22 divisions including:“architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists, doctors, scientists and teachers.” TWENTY TWO divisions, presumably overseen totally by one guy whose main qualifications are …

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Social Media for Startups: You’re Doing It Wrong.

Social Media for Startups: You’re Doing It Wrong.

Social Media for Startups.  It sounds like a no-brainer, doesn’t it?  After all, 74% of startup founders are under the age of 39, based on a LinkedIn study published on TechCrunch.  (Of course, the way TechCrunch chose to report that same data was to say that 65% of startup founders are 30 and older. Because…TechCrunch.)  We can slice and dice data lots of ways, but the fact is that tech startups are nearly all founded by Gen Y, and primarily by guys of that age group.  Estimates range, but it’s generally stated that 94-98% of all VC funding goes to …

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