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Social Media for Real Estate

7 Ways Successful Real Estate Pro’s Are Using Social Media

7 Ways Successful Real Estate Pro’s Are Using Social Media

Successful real estate professionals know that social media is a portal to connect home buyers and sellers with the information they seek. They also know that social networks such as Facebook, Twitter and Google Plus offer a rich media experience, allowing potential clients to enjoy videos, articles, photos and other digital files from the comfort of their own home. Along with that, social media is a conduit to a conversation; opening the door to deeper, more meaningful discussions that extend beyond limitations formerly placed on traditional marketing. Successful real estate pro’s know that a diverse online presence is key their  overall …

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4 Steps to Using Video in Your Real Estate Business

4 Steps to Using Video in Your Real Estate Business

Matt Singer is a huge advocate of using video to market your real estate business and rightly so. As the Founder and CEO of Videolicious, he is well acquainted with the advantages this marketing medium has to offer. As a featured speaker at a recent conference I attended in Las Vegas, NV, Matt presented on the many benefits of integrating video into an online marketing plan. I agreed wholeheartedly with his overview and was in fact so excited by the possibilities he discussed that I eagerly put together an introductory getting started guide to using video in your real estate …

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How to Create a Social Media Policy for Your Real Estate Company

How to Create a Social Media Policy for Your Real Estate Company

As a broker, owner or manager, overseeing your businesses hard-earned online reputation is imperative. In order to maintain and regulate strict standards around staff and sales agent usage of social media, the development and implementation of a social media policy is a must. Putting a social media policy in place with specific guidelines and requirements is a crucial step to offering your office the direction and answers they seek when it comes to best practices. It also acts as a company benchmark as you establish what is and is not appropriate when speaking about, around or for your brand. Below …

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Social Media Disciplines Real Estate Pros Need To Succeed

Social Media Disciplines Real Estate Pros Need To Succeed

Marketing your real estate business is a multifaceted and often overwhelming task. From blogs to social media, navigating the online options can be daunting. While powerful tools such as LinkedIn, Facebook and Google+ have never been more readily available and easily accessible, developing the daily disciplines needed to successfully intertwine traditional and new media takes time you may not feel you have. The good news is that it is possible to grow your online presence by establishing a few of the key social media daily disciplines outlined below! Key Twitter Success Disciplines As one of social media’s most popular sites, …

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Your Google Plus for Real Estate Getting Started Guide

Your Google Plus for Real Estate Getting Started Guide

The real estate industry is changing. As the needs, characteristics and demands of today’s buyer and seller continue to evolve, so must the marketing style of any successful real estate professional. What marketing tactics worked yesterday, may not connect with today’s sophisticated and ever-changing consumer. According to the 2012 National Association of Realtors Profile of Home Buyers and Sellers, 90% of buyers used the Internet during the home search process and of that, nearly two-thirds only interviewed one agent before they found the agent they ultimately worked with. Think about the potential for any agent who has taken the time …

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How to Use LinkedIn to Boost Your Real Estate Business

How to Use LinkedIn to Boost Your Real Estate Business

With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Initially viewed as an online resume, LinkedIn is now thought to be the online social site for business professionals to connect, network and engage. Ready to get started, but don’t know how? Check out my top five ways to boost your real estate business and leverage the power of LinkedIn!   1. Profile Your LinkedIn profile should be compelling and clear so that potential clients, recruits or business relationships are able to quickly recognize your area of expertise.   Keep in mind, LinkedIn …

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6 Ways to Start Using Twitter in Your Real Estate Business TODAY

Buyers and sellers using social media is increasing, so it's important to use Twitter to your advantage.

As a real estate professional, creating a strong social media presence is an essential part of your overall marketing strategy. Not only does it create visibility, but it can also lend credibility and authenticity to your business, thereby positioning you as the local expert. As the number of buyers and sellers turning to social media sites for information increases, it is important to identify and understand how to best use social networking tools like Twitter to your advantage. Unfortunately, for many real estate professionals, connecting the dots on how to effectively use Twitter can be a challenge. So where do you begin and …

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6 Secrets to a Successful Facebook Real Estate (or any small business) Page

For Real Estate Agents, effectively useing Facebook marketing can be a challenge.

Facebook has the power to transform your business. When used successfully, Facebook can take your business from obtuse and obsolete to informative, enlightening and highly regarded. Yet Facebook marketing remains an extremely under-utilized tool within the real estate community. However, as the industry continues to evolve and adjust to the ever-growing needs of today’s savvy online consumer, can you afford to sit on the sidelines? If you are eager to make the most of this social channel, implementing the 6 success secrets below will help you to creatively and effectively use  Facebook to market your business! 6 Facebook Success Secrets   1. …

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Top 7 Reasons Savvy Real Estate Pros Are Using Social Media

Why do savvy Real Estate Agents use social media marketing?

Social Media Marketing for Real Estate Agents: The Right Solution for Your Business Social media marketing is quickly gaining steam within the real estate community. In fact, 90% of all licensed agents are now utilizing one or more social media platforms to market and grow their business. (Source: NAR Social Media Statistics) And it’s none too soon. With over 70% of consumers utilizing social tools throughout the home buying and selling process, knowing how to leverage the tremendous power of social media is crucial. As savvy real estate professionals embrace the idea of this marketing medium, the need for education …

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Social Media Starter Kit for Real Estate Professionals

Social Media Starter Kit for Real Estate Professionals

Social media and the Internet have revolutionized the way real estate professionals conduct business. Gone are the days of relying solely on traditional marketing methods such as yellow page ads and direct mail campaigns. The Internet and the increase in using social networking within your real estate business now make it possible to connect with tech savvy consumers who eagerly let their fingers do the walking when it comes to the home buying and selling process. Recent surveys support this fact stating that 88% of home buyers are using the Internet during the home buying search while another 50% are …

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