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Social Media Branding

Four All-Stars of B2B Social Media Branding

Four All-Stars of B2B Social Media Branding

Sometimes it seems like the consumer marketing folks have all the fun. They get the edgy campaigns, giant marketing budgets and freedom to bask in the social media spotlight while B2B marketers are stuck talking about features and ROI. But wait…there’s proof that B2C marketers aren’t the only ones enjoying the branding benefits of social media. In fact, there are some real winners in the B2B space this year, and they deserve a look. Rather than showcasing major social media businesses or app providers (we all expect them to be good), I’ve picked firms from industries you might not expect …

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How Does Your Brand Experience Translate in Social Media?

How Does Your Brand Experience Translate in Social Media?

According to Wikipedia, who quote the American Marketing Association, the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” A good brand, however, does more than merely differentiate itself from the others: It creates an emotional attachment, a bond that says even at a higher price it still has fans that will buy the product. You could say that I’m a fan of Toyota because I bought their car shortly after the wave of recalls that hit them back in 2009 …

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