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Social Media and Nonprofits

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

Nonprofits and Social Media: How Even the Smallest Shop Can Join the Frenzy

As social media takes the world by storm, many small non-profit organizations (NPOs) are being left behind in the digital realm. Despite the fact that 88% of NPOs are experimenting with social media, ask small shops why they aren’t diving into the social media feeding frenzy and the answer is often the same – they don’t have the staff resources or budget to pull it off. While the fear of how much time and money a social media campaign requires is understandable, the reality is that any NPO can join the frenzy. The first step is to be realistic. As …

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Nonprofits and Social Media Fundraising: Chasing the Mighty Dollar Down a Dead End Street

Nonprofits and Social Media Fundraising: Chasing the Mighty Dollar Down a Dead End Street

Nonprofit organizations (NPOs) across the country support just about any and every cause imaginable. While their missions may differ, the need to raise money is a constant. As more and more entities join the chase for the mighty dollar, many are turning to social media to fundraise. What most NPOs don’t realize is they’re headed down a dead end street. Social media is the latest and greatest buzz word in the non-profit industry. Organizations of all sizes seem to be racing to the Web to create profiles, post blogs, tweet messages and ask the public to like them – all …

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Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations.  While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community.  While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for.  Similarly, there are …

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Does the IRS Want to Restrict Nonprofits Use of Social Media?

Does the IRS Want to Restrict Nonprofits Use of Social Media?

Image via Wikipedia Social media provides the perfect platform for nonprofits to engage with the public and raise awareness for their cause. There are many successful case studies of nonprofits utilizing social media to help raise public awareness, and in doing so successfully fundraising without the large advertising budget that might be necessary in traditional marketing.  I am one of the founding members of a social media group here in Orange County, California, #ConnectOC, that hosts events for the dual purpose of connecting professionals and raising awareness (combined with fundraising) for nonprofits. Is there anything in this picture that the …

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