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8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto

8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto

If you’ve been following my blog, you already know that I won a free ticket to fly to Toronto thanks to Virgin America’s #VXToronto Twitter campaign.  I’ll write about the “Virgin” experience later.  Right now I want to share with you all what I learned on this trip. I’ve had many people ask me, “Was the trip worth it?”  My answer, of course, is “Of course!”  Because what I was doing in Toronto is what I do in social media everyday: meet new people, have interesting conversations, share information, and learn a lot of new things, things that help advance …

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My Favorite 6 Social Media Sites for B2B Social Media Marketing

My Favorite 6 Social Media Sites for B2B Social Media Marketing

While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)?  How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader in their industry, and increase potential clients visiting their website?  Here are the six that I would recommend to most businesses.  Note that, in order to create a sound social media strategy, you should not limit yourself to these 6 B2B social media channels and …

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Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

There is no doubt that the current recession continues to have an impact on the growth of social media.  Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy.  This make sense because social media is also where recruiters may find you and where companies may perform background checks on you and your personality.  Don’t you want to put your best food forward in your job search and show off your talents to the best of your ability since everybody’s watching? …

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