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SEO (Search Engine Optimization)

Your Google Plus Network Is More Powerful Than You Know

Your Google Plus network is the heart of your Google Plus account.

A couple of weeks ago fellow Windmill Networking blogger Courtney Ramirez shared the following with me on Google+: Here is why I love G+ – I’m researching Quora for an article, and since I’m connected to Mark Traphagen, I see a terrific post, and a board he and AJ Kohn created, that was posted in October. Not only was it informative, but now I am following him on Quora and learning more about Google Authorship there. Where was Courtney researching? On Google+? No, she was searching in Google search. And because she and I have a connection there (we’re in each other’s …

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Search or Social: Which Is Best For Your Startup?

Search or Social: Which Is Best For Your Startup?

With the rise of social media marketing, everybody is eager to jump on the bandwagon.   This doesn’t come as a surprise, as there are about 900 million active users of Facebook, and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  But although a lot of the conversation is on social networks, is it really the only answer to marketing your business?  We’ve seen how established brands tapped social media after working with traditional advertising for so long, but how effective is this for a startup? Enter search engine marketing (SEM).  With …

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Google+: The Time is Now for Your Business

Google+: The Time is Now for Your Business

Unless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform.  Even after trying out its interface, do you still find yourself asking what exactly it is or what you should be doing with it? Do you think that Google+ is one too many platforms to spend time on? Without a doubt it is the best social platform to launch in 2011, and it could just be what your business needs in 2012. This week’s announcement from Google unveiling their new Search …

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The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012

The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly. Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few …

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Is It SEO or Is It Social Media?

Is It SEO or Is It Social Media?

There is a popular term in social media circles that “social is the new SEO.”  The relationship between being active in social media and how it affects your search engine optimization cannot be denied, especially with the emergence of the Google +1 button and Google+.  The issue on hand, however, is that social media marketing and search engine optimization should be two completely disciplines, but some of the latter discipline experts feel that social is becoming an important part of their role.

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BrandYourself Brings Personal SEO Benefits to Every Professional

BrandYourself Brings Personal SEO Benefits to Every Professional

In an online marketing world where SEO is critical, businesses and bloggers pay close attention to optimizing content for SEO and strategically choosing keywords to increase their chances of showing up high on Google search results.  But what about the rest of us?  You know, us professionals, who also want to put our best foot forward and make sure that content that best represents us shows up high in Google search results for whatever objective we might have such as personal branding, job search, or even just networking?  A service has now emerged to bring the same SEO benefits that …

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Twitter SEO? Think Twylah.

Twitter SEO? Think Twylah.

Every person or business has probably had that “Aha!” moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets, your tweets may not appear on Google but are still being indexed by all of the other search engines.  Every time you tweet, there is a chance that your message will be retweeted or even linked to, but a majority of the time your tweet becomes a fleeting piece of data that is lost in time and buried together with the billion other tweets that …

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