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Relationship Marketing

Is It Really All About Relationships? Yes, It Is!

Is It Really All About Relationships? Yes, It Is!

There is so much buzz lately surrounding the term “Relationship Marketing.”  My friend and social media guru, Mari Smith’s newest book is titled “The New Relationship Marketing: How to Build a Loyal, Profitable Network Using the Social Web.” In her book she outlines the ways in which people and brands can use social media to build a tribe of influencers and brand ambassadors to help them reach their core audience. As a lifelong networker and alliance marketer, I find that the fact that these ideas are now getting focus is a bit backward.  Relationships should ALWAYS be the focus of …

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