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Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?

Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?

Crisis, “PR disaster” or #epicfail: labels with a lot of subjective latitude in the fast-moving stream of social media opinion When assessing this super-sized instalment of Bytes from the PR Sphere, I’m casting a line of request to keep a fishy image in mind that reeled me in oceans of time ago. Attending a Toronto client presentation from a media monitoring company, a senior staffer from its Chicago head office captured our attention with a screen image of a large, loosely woven net, plus a number of fish—of varying sizes, commonplace looking and exotic—swimming into or through the mesh. My …

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Connections Byte: Chewing on Relationship Building in PR vs. Social Media

Connections Byte: Chewing on Relationship Building in PR vs. Social Media

The inaugural byte focused on two of the three pillars of PR: reputation and value. Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, particularly in relation to social media (“engagement and information”). As a framework, let’s revisit key definitions from the last Bytes from the PR Sphere column: Relationship building – connections, informal or formal, short- or long-term, developed with various stakeholders through dialogue, actions or transactions. CPRS definition of PR “…relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve …

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Bytes from the PR Sphere: Distilling the Social Components of Public Relations

Bytes from the PR Sphere: Distilling the Social Components of Public Relations

Social + media = engagement + information Vis-à-vis (corporate) public relations and social media, if I had my druthers at this stage the explanation would be reversed, although media social doesn’t trip off the tongue (or keyboard) nearly as easily. But it would be more accurate. Welcome to the first in a series of Bytes from the PR sphere on the Windmill Networking Blog, where I’ve been invited to detail and explore fundamental links between public relations and the interwebs, primarily from an organizational narrative perspective. Something “media social” is advancing in this veteran public relations and communication management specialist …

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