Have you ever been close to finishing a puzzle only to discover there are one or more missing pieces? Isn’t it interesting how the smallest missing piece can distort the bigger picture? Connecting Social, Mobile and Local The power of SoMoLo is found in integrating the three, social, mobile and local, disciplines. Like putting together a puzzle, fitting these pieces together properly will reveal a larger picture; a new space of opportunity is revealed when all the pieces are connected. Unless all three elements are connected there will be missing pieces, as a result you’ll never get big-picture clarity. Assembling …
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We talk a lot about mobile devices as the great enabler in terms of connecting you to your audience anywhere, anytime. By taking advantage of the flexibility mobile offers, combined with the wealth of information sharing and connectivity of social platforms, there is no limit to the relationships you can create with customers; that is, unless you create one. One of the biggest missed opportunities that so many companies fall victim to with social media is not capitalizing on its ability to humanize your brand. Unlike traditional marketing, social media offers customers the ability to interact on a level deeper …
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As the world watches social media grow into an all-inclusive entity, and the web shift from desktop to mobile, it’s hard not to take a step back and think just how incredibly far we’ve come. That is, unless you are among the youngest generation of new or soon-to-be young professionals who have grown up in an era where social and mobile have been ingrained directly into their everyday lives. This generation, known as the “Tethered Generation” is the future (and the present) of both producers and consumers, and are certainly no strangers to having their mobile device handy at just …
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When it comes to content marketing tools, iPhone Apps don’t often rank highly on the list. Most content marketers would consider blogs, white papers or videos as the biggest items in their content marketing toolbox. But when you look at the modern landscape of online users and potential prospects, the impact of mobile devices is hard to ignore. So many people are using iPhones and other smartphone devices to find information. Shouldn’t you be providing mobile app content to meet their needs? Consider this food for thought. 82% of U.S. adults are active cell phone users, and 42 percent …
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The mobile landscape has a tendency to be all at once treacherous, thrilling, terrifying, exciting, rewarding and most of all in constant flux. Much the same way businesses have been trying to wrap their minds around social media for the past decade or so, social media companies are now trying to do the same with mobile, and while some of the are flourishing, others are struggling to keep up. As the future of social sites now hinges squarely on their success in mobile, it is certainly worth it to take a look at what’s going on in mobile for some …
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I don’t think I’m taking any giant leaps at this point by assuming most everyone in this industry has come across at least one study, report, or opinion piece suggesting the incredible opportunity that is mobile advertising. Reports of the mobile ad industry’s tens of billions of dollars potential have however been questioned repeatedly due to its slow growth in actual revenue. While part of this underwhelming performance is simply due to the fact that the market is still new and unfamiliar to consumers, a much bigger part of the delayed success simply stems from advertisers using the technology improperly. …
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Hotel and destination mobile apps are a great way to create space for travelers to learn more about where they’re going and plan their vacations accordingly. Exploring an actual (non-mobile friendly) site on a smart phone can be burdensome when it’s not mobile-optimized as the user is forced to zoom in, read tiny print, then attempt to click on tiny links with big fat fingers. Mobile apps, on the other hand, are specifically designed for smartphones and tablets, and, according to PhoCusWright’s U.S. Corporate Travel Report: Market Size and Technology Trends report, 51% of US travelers access travel content on …
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When it comes to merging social and mobile, we have gone beyond the point where it is simply a good idea. If you do not have a plan in place to connect your social media and mobile businesses, you are quickly falling behind the curve (and if you do not have a mobile strategy in place at all you are dangerously close to falling off the map altogether!) While simply building a mobile site that links up with a well designed mobile-optimized landing page will get the ball rolling, business owners that want to really take things to the next …
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If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn, Google, and Twitter have all launched new projects targeting the mobile web. With such a heavy emphasis being placed on mobile by …
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If you follow the tech conference circuit as closely as we do, you’ll notice that seemingly every year the likes of South by South West (SXSW) and the Mobile World Congress (MWC) bring us a host of new social media startups. From Twitter to FourSquare to Gowalla to Highlight, new ways to connect with each other are flooding the market like a Yankee Candle Store on Mothers Day. With so many new social media outlets popping up all over the web each year it would seem that getting your social media presence to soar would be simple. Yet as many …
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“There’s an app for that” We all remember the slogan well, having had it tossed at us from every media outlet over the past few years. Yes, “There’s an app for that” might be the web equivalent of “Can you hear me now,” but more and more we’re beginning to realize that yes, there is an app for that, but no, people don’t really care. A recent study published by Pew Research Center’s Internet & American Life Project, found that 68 percent of smartphone users report using five or fewer apps at least once a week. While roughly 82 percent …
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This is a sponsored post written by me on behalf of Broadband Genie. All opinions are 100% mine. As the cost of smartphone handsets and mobile broadband drops across the globe, the popularity of social media, particularly Twitter and Facebook, shoots up dramatically. The convergence of these two trends is influencing and vastly changing the way we live, how we work and how we communicate with each other. The folks over at Culture Label share with us some relevant statistics that back up this development – and I have included their excellent infographic at the bottom of this blog post. …
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If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use. I consume my media a little different than other people. I’m not an RSS person. I know the blogs and websites that I find resourceful and will visit them. I search for the latest conversations on Twitter to see what people are talking about. And I use StumbleUpon to help me find new sources of relevant information that I might be interested in but might never have found otherwise. Let me explain it another way: …
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While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis. A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life. Now that a few days have passed and I’ve had a chance to take the Places application out for a test spin, I realize what Facebook is trying to do: Become the default social aggregator of your information at …
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