It is possible to dismiss SoLoMo as just another fad, a cute acronym at best. Critics may counter with: Isn’t it just social, mobile and local marketing; we are on Facebook and we like Linked In. And, our site is mobile ready, I visit there often from my smart phone, so what’s the big deal? While social, mobile and local are all elements of SoLoMo it’s where the three components intersect on the customer’s path to purchase that allows Marketers real opportunity, as I explained in SoLoMo and the Value of Connection: You Can’t Afford the Missing Pieces. Sadly, many companies …
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2013 Trends: Marketing Requires a Different Mindset During a recent client workshop designed to familiarize a large organization with digital/social marketing, I noticed signs posted on the wall that said “THINK DIFFERENTLY”. How does any organization, large or small, “think differently”? It’s an important question and really goes to the heart of implementing a Social/Mobile/Local marketing strategy. If you aren’t sure where to begin, try 10 questions to help audit your social media strategy in 2013, an excellent resource from Neal Schaffer. I see a significant trend developing in businesses of all sizes; business leaders and owners are becoming more …
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Have you ever been close to finishing a puzzle only to discover there are one or more missing pieces? Isn’t it interesting how the smallest missing piece can distort the bigger picture? Connecting Social, Mobile and Local The power of SoMoLo is found in integrating the three, social, mobile and local, disciplines. Like putting together a puzzle, fitting these pieces together properly will reveal a larger picture; a new space of opportunity is revealed when all the pieces are connected. Unless all three elements are connected there will be missing pieces, as a result you’ll never get big-picture clarity. Assembling …
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LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Many people use LinkedIn with little to no result and some are being too general with what they want out of the platform. A great suggestion I offer to my clients is targeting only their local market. Using LinkedIn to become a Local Celebrity is something many do not think about but we will discuss in this article. When I say celebrity, I do not mean a Brad Pitt or a Tony Romo type of celebrity: I mean a business celebrity. …
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Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. The Facebook advertising platform is definitely something that is worth exploring especially if you are trying to target a local market .This is a great opportunity for you to get new customers and it seems that failing to be in Facebook these days is a huge …
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