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Do You Know the History of Your Favorite Social Media Websites?

Do You Know the History of Your Favorite Social Media Websites?

Social media is fascinating in that businesses and professionals are often using all of these websites for things they were never intended for. Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents.  From dorm rooms to couches, let’s look back to the history as to how the most popular social networks began – and perhaps learn some trivial knowledge that can help deepen our appreciation for these platforms.

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How I Developed Business on LinkedIn – a LinkedIn Case Study

How I Developed Business on LinkedIn – a LinkedIn Case Study

In consulting with businesses on their social media strategy, I often use success stories from LinkedIn’s own blog to illustrate how business can be developed on LinkedIn.  I also talk about my own success story, which is included in full detail in my new LinkedIn marketing book, and summarized as follows: As my job involves staying abreast of the latest discussions and news concerning social media, I am a member of a number of LinkedIn Groups that relate to the topic.  I learn a lot from these groups, develop relationships with new people, and engage in discussions where appropriate as well.  In …

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10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing

LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members) and website traffic (#11 in the U.S., #13 in the world) continue to grow.  When I wrote my first LinkedIn book back in early 2009, LI was at 40 million users and had not yet established itself as the default social networking platform for professionals that it has become.  Beyond mere networking, however, in 2011 there is now a compelling case to be made for us to rethink how we view LinkedIn …

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Why I am No Longer a LinkedIn LION

Why I am No Longer a LinkedIn LION

Want to buy Facebook fans? Why not buy some Twitter followers to boot? There are companies that you can actually pay money to to achieve this. With the recent LinkedIn IPO, now there are companies not only selling LinkedIn connections, but also saying if you use them to create a LinkedIn Group, they will make sure it gets filled with (name your price) members! The title of this blog post probably surprised, if not shocked, most of my loyal readers because they know I have always evangelized the LinkedIn Open Networker, better known as the LinkedIn LION. I wrote about …

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10 Top LinkedIn Open Networkers and Connectors to Follow in 2011

10 Top LinkedIn Open Networkers and Connectors to Follow in 2011

It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it.  Well, it’s 2011, this blog has changed, my life has changed, and LinkedIn and social media in general have changed.  If I was going to do a new list finding 10 new super-connected open networkers who I recommend that you follow or contact on LinkedIn, who would they be?  That is the objective of this post, and because I have had the chance to …

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Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines, and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.  What I had no clue was that they were the precursor to their roll-out today of the amazing social news application called LinkedIn Today. I am one who understands why LinkedIn is more valuable than Facebook.  If you are a B2C brand looking to get into the heart …

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10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

I recently had a chance to meet the younger sister of a high school friend who was in transition for the first time since college graduation.  “I used to always have jobs lined up for me and never had a challenge finding work.” Heard that one before, right?  How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!” Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, …

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Tutorial: Adding Video to Your LinkedIn Profile in 7 Easy Steps

Tutorial: Adding Video to Your LinkedIn Profile in 7 Easy Steps

When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile using two different applications that LinkedIn provides.  What is interesting is that, for the casual LinkedIn user, there are no “video” profile sections nor applications to choose from in the main menu, but both Google Presentation and SlideShare Presentations have always supported video.  This tutorial will cover the easiest way to get a video up on your profile, which I have chosen Google Presentation for. Assuming that you already have a video of yourself, the entire …

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Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?

Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?

Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn.  While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing.  And while the world is going crazy about Branchout, the Facebook application for professional networking, I find immense value in new tools such as LinkedIn Signal.  But as a trusted networking platform for professionals, I find that LI is falling behind its social media counterparts in one important area: Privacy Settings.  Here are 3 specific scenarios in which I believe it is in …

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Top 20 Most Useful LinkedIn Blog Posts of 2010

Top 20 Most Useful LinkedIn Blog Posts of 2010

Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  While many complain of the ever-increasing restrictions and some question the validity of potentially keyword-stuffed search results on the professional networking platform, it is clear that LinkedIn is following a path of sticking to its roots as a trusted network built upon relationships while always looking for creative ways to generate additional revenue and traffic from new sources.  If you haven’t kept up with …

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LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!

LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!

LinkedIn and Facebook would seem to have very little in common going into 2011: One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book” of college students.  While LinkedIn has built up a dominant presence in the hearts and minds of the professional demographic, Facebook is in the center of consumer culture and many a business who want to capture the hearts and money of us all.  Professionals network on one platform while companies establish Pages on the other.  Ask most companies where they …

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Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile

Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile

Google Analytics is the default (and free) service that analyzes visitors to your website.  Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data.  What about Twitter, you ask?  Twitter just recently released a beta of their Twitter Analytics to a select few users.  And although there is no word about a potential analytics application for LinkedIn Groups, LinkedIn has now released a Google Analytics-like application to analyze those who view you on LinkedIn: LinkedIn Profile Stats Pro.  When compared to its social media counterparts, what is unique about …

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6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)

6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)

LinkedIn Signal was released just two months ago as a new way for professionals to consume information.  While the new product was only available in beta for some time, my good friend Glen Loock recently mentioned to me that now anyone can access the application through LinkedIn Labs, or better yet, here’s the official link for Signal. I always feel it is best to wait a little time and give new features some historical perspective before reviewing them fully on my blog.  This is no different with Signal: While it was announced with some fanfare in late September, the application …

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5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them

5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them

While recent social media conversations tend to be about Facebook and Twitter, I find that many professionals and businesses aren’t maximizing their LinkedIn presence.  There are many that simply don’t know what else they can be doing on the platform, while others still believe in some of the many common fallacies about the social networking platform for professionals that exist.  Social media is a tool, and you can only leverage the tool by thinking outside of the box and applying it to your situation.  Believing in what you hear about any social media platform, without taking the initiative and experimenting …

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How to Use the LinkedIn Follow Feature? Think Outside of the Box.

How to Use the LinkedIn Follow Feature? Think Outside of the Box.

I recently got asked a great question in my Windmill Networking LinkedIn Group: Neal, what is one of the most recent insights you have learned about LinkedIn that can help us? Since I wrote the book on LinkedIn, although 90% of the functionality of the site is still the same, I am finding the “Follow” features that LinkedIn have introduced to be of value for some.  While this “feature” may still be a mystery to many, here is my advice on how you can strategically use it by thinking outside of the box.  For instance:

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LinkedIn Photo Advice : The Why, What and What Happened?

LinkedIn Photo Advice : The Why, What and What Happened?

LinkedIn, like any other social media channel, is a social networking platform.  This means that people are networking with each other while revealing who they are and what they do.  LinkedIn reminds you to do this when you log in by making sure your profile is 100% complete.  Part of getting to 100% completion is uploading your picture, and here’s all that you need to know about why you should upload your photograph, sizing tips for a successful upload, and what could happen to your photograph if you’re not careful. That’s right: Your profile photograph could be forcibly removed.  Read …

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Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

There is no doubt that the current recession continues to have an impact on the growth of social media.  Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy.  This make sense because social media is also where recruiters may find you and where companies may perform background checks on you and your personality.  Don’t you want to put your best food forward in your job search and show off your talents to the best of your ability since everybody’s watching? …

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The New LinkedIn for College Students and Job Search Tips

The New LinkedIn for College Students and Job Search Tips

I was recently interviewed by Her Campus, the premier source of information for female students and “a collegiette’s guide to life,” about the topic of LinkedIn for the college student and advice for those who are getting ready to graduate and need help with their job search.  In the past I had written a post on LinkedIn for the College Student with the message that you can never be too early to start your networking.  I also have written on LinkedIn profile tips for college students.  My interviewer, Betty Jin, took my advice to the next step by writing what …

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