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Learning from All Nippon Airways: Does Your Brand have a Facebook Content Strategy?

All Nippon Airways (ANA) has a clear Facebook content strategy that they share with their fans. Do you?

As I was flipping through the inflight magazine on my recent All Nippon Airways (ANA) Brand Ambassador trip to Okinawa, Japan, it was a pleasant surprise to see the below article: I’ll translate it further below, but for the sake of this conversation, let’s just say that ANA is very clear as to what content you can expect to receive should you Like the All Nippon Airways Facebook Page. Instead of simply saying, “Please Like our Facebook Page,” I always tell my clients that they need to give a reason as to why present and potential customers should Like their …

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Destination Marketing and Social Media: Why Not Join Forces?

Courtesy of the Okinawa Tourist Information Website

Our social media for the hospitality industry expert Debbie Miller has already touched upon how destinations can better leverage social media. However, if you think about it, how are you not only going to get people to come to your destination, but also where are you going to have them stay or eat? More than anyone else, destination marketers should be reaching out to ecosystem partners and joining forces in being proactive in engaging with relevant and active social media users. I recently participated as a Brand Ambassador for All Nippon Airways (ANA) on one such “brand mashup” between ANA …

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Influencer Marketing: One-Night Stand or Long-Term Relationship?

All Nippon Airways is an example of a brand building long-term relationships with their Brand Ambassadors.

As influencer marketing has risen with the likes of Klout Perks, exclusive Kred events, and the rise of Social Media Brand Ambassadors, there is one thing that strikes me as contradictory to the whole concept of social media marketing: If social media is about creating long-term relationships of value, why do so many companies target influencers for one campaign and move on? As others who read this blog already know, some of the contributors here, including myself, have been the recipient of exclusive giveaways through Klout, Kred, PeerIndex and direct outreach from brands. What’s interesting, though, is that rarely is …

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5 Important Things Japan Taught the World about Twitter in 2011

5 Important Things Japan Taught the World about Twitter in 2011

It’s been several months since the incredible misfortune and tragic events that have struck my beloved 2nd home of Japan.  Although you don’t read about it on the news anymore, Japan is still in crisis in both trying to contain a nuclear power plant which might require years of work while also trying to keep radiation-tainted food away from the dinner table of 125 million Japanese who are understandably nervous.  #PrayforJapan still needs you, so please do not forget to include the Japanese nation in your prayers.  Thank you. Twitter has always had more uptake in Japan when compared to …

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4 Fresh Reasons Why Social Media is the New Farmer’s Market

4 Fresh Reasons Why Social Media is the New Farmer’s Market

I had the chance this summer to speak in rural Japan (Kumamoto, Kyushu for those of you who might have been there to see Mount Aso) at a workshop on social media for the agricultural industry.  Whenever I speak, I always mention how social media truly transcends industry (as well as discipline) and always ask someone to challenge me in finding an industry that can’t find a use for social media.  The agricultural industry is ripe (pun intended) for using social media because it really does represent what the farmer’s market used to be.  Farmer’s markets don’t just sell agricultural …

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Japanese Celebrity Calls for an End to Tweeting after Demos Erupt

Japanese Celebrity Calls for an End to Tweeting after Demos Erupt

It was only a matter of time before it happened, but overwhelmed with the sudden and sometimes overwhelming impact that their tweets had on society, some Japanese celebrities are now calling on other celebrities to stop using Twitter. As social networking websites penetrate every society around the world, every country will at some point be dealing with a variety of issues regarding invasion of privacy, employees getting fired because of their use (or perceived misuse) of social media, and even defamation lawsuits from a tweet.  In Japan, Twitter has become the rage and even Facebook is still challenged in its …

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United States versus Japan : A Look at the Differences in Social Media Uptake

United States versus Japan : A Look at the Differences in Social Media Uptake

November 18, 2010 | United States – Japan Social Media Debate, Tokyo – I am honored to be the American representative on a panel, together with 2 Japanese thought leaders in social media, to discuss the differences in how social business has accelerated in uptake in the United States versus Nippon.  Since I speak fluent Japanese, this panel will be presented in Japanese and limited to 40 participants.

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6 Proof Points that Japan is Leading the US on Twitter

6 Proof Points that Japan is Leading the US on Twitter

Image via Wikipedia In January of 2008 Twitter announced that the Japanese company Digital Garage had invested in them and would create an official Twitter Japan presence.  In October of 2009 Twitter announced the new release of a localized application for the Japanese cell phone market.  From January to June of 2009 it was reported that the number of users in Japan grew from about 200,000 to almost 800,000.  In March, 2010 that number jumped up to 7.52 million users and it was reported that 14% of global tweets are now originating from Japan.  But it’s more than just that: The …

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Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth?

Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth?

I just came back from a visit to Japan, where i was impressed with the growth of Twitter in the mainstream of Japanese society.  No, not everyone is using the realtime social networking platform, but considering that Japan is a society that both does its social networking primarily on the cellphone and are avid readers of the latest information through the plethora of printed magazine and newspapers that exist, the stage was set for Twitter to be successful in Japan.  And the numbers are already showing that the growth is impressive.  The interesting aspect is that its growth seems to …

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Looking for a Job? Only Twitter Applicants Need Apply.

Looking for a Job? Only Twitter Applicants Need Apply.

As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools.  This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, Facebook, LinkedIn, and blogs.  At some point, just as companies emerged that used the Internet as their platform (Amazon, Netflix, etc.), we will see new companies arise that purely use social media as their platform.  And when that happens, it is a natural that they …

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Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

Social media is a fascinating and new medium for businesses.  If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product.  However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or products.  All it takes is one mistake in social media etiquette to damage your brand and have bloggers and tweeters from around the world spreading the message about what you did wrong.  That harm can be tremendous and should not be underestimated. Today we look at …

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