Quantcast
Browsing category

Internal Communications

How Employees Find Their Voice Through Social Media

How Employees Find Their Voice Through Social Media

Does every employee in your organisation have a voice? Is it encouraged or discouraged via social media and how do you react and respond to the thoughts of your workforce? In this my final column for Windmill Networking, I’m going to look at employee voice and the role social media can play to build communities inside organisations. You will still be able to read articles by me via my own blog, All Things IC and I’d like to thank Neal for the opportunity to contribute here. When thinking about employee voice I recommend reading the book Exploring Internal Communication: Towards Informed …

read more

Is Your Company Social Media Friendly?

Is Your Company Social Media Friendly?

Language choice is essential when it comes to internal communication. It’s also critical when communicating social media guidance within organisations. How social media friendly are you? In my last column I wrote about obeying the social media rules of the road and equipping leaders. I’m now going to look at creating social media guidelines for employees and available resources. One of the first steps is to identify your approach thorough choice of language. For example, think about the difference between the word policy as opposed to guidelines. Policy could be perceived as a threat and guidelines opportunity. I’m going to …

read more

Obeying The Social Media Rules of the Road

Obeying The Social Media Rules of the Road

How do you equip your leaders when it comes to using social media for internal communication? What guidance is in place and what are the boundaries? In previous columns I’ve looked at 10 Reasons Why Internal Comms Pros Should Participate in Social Media, Why Use Enterprise Social Networks For Internal Communication and Coping With the Digital Evolution. I’m going to focus on using social media for leadership communication now and next month examine social media guidance. My advice when it comes to using social media for internal communication: Encourage employees to do the right thing, rather than assume they will do …

read more

Internal Communication: Coping With The Digital Evolution

Internal Communication: Coping With The Digital Evolution

How do professional communicators persuade Executive teams to consider social media for internal communication in their organisation? How can employees convince management of the value collaborative communication has and encourage them to participate? What social tools exist for internal communication? Sound familiar? Many companies have moved beyond such questions, are in the implementation phase, or are even years down the line in their journey. But for many internal communication professionals, the reality is they have skeptical senior leaders, a workforce requesting social tools and access, and chaos and confusion is reigning. How do you cope with the digital evolution? This …

read more

Why Use Enterprise Social Networks For Internal Communication?

Why Use Enterprise Social Networks For Internal Communication?

The lines between internal and external communication continue to blur and social media plays a key part. Internal communication (IC) is the term traditionally given to communication inside an organisation. However, it’s not as black and white as that any more. Last month I examined 10 reasons why internal communication pros should participate in social media. I’m now going to look at how you can use social media for internal communication and specifically, Enterprise Social Networks. The topic of Enterprise Social Networks (ESN) is a hot one this year and the heat looks set to increase. They are more than …

read more

10 Reasons Why Internal Comms Pros Should Participate in Social Media

10 Reasons Why Internal Comms Pros Should Participate in Social Media

The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. Or at least that’s what we hope. Much work has been done, but there’s still a journey ahead. However, it’s the area of social media and its role for and in internal communications that is the current bump in the road for many. I’m going to look at 10 reasons why internal comms professionals should use social media and share some thoughts to help you make smart choices. Finding ways to champion and integrate …

read more

Windmills Marketing, 14271 Jeffrey Rd., Suite 177, Irvine, CA 92620 | (888) 541-3429 | info@windmillnetworking.com