With a $1 billion acquisition by Facebook and over 80 million users as of last August, Instagram has officially become a platform to watch. Destinations, hotels and restaurants would be amiss to undermine the potency of having a presence on this channel, and optimizing it through a promotion or some sort of initiative to maximize the potential exposure. How Can a Destination Use Instagram to Promote the City? In September, the city of Toronto partnered with Four Seasons on a contest that encouraged entrants to visually depict what Toronto means to them. Users were required to follow @FourSeasonsFotog on Instagram …
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I’m not going to deny that I am an avid Instagram user. To date, I’ve shared over 430 photos with my friends from all around the world and I log onto Instagram a number of times per day. I’m not the only one who is hooked on to this network though; there are over 80 million users registered on Instagram as of this point of time and I believe that they are the network to watch this year (along with Google+). 80 million registered users is not exactly a lot when compared to other social media networks, with its big …
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