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Grow Your Google+ Business Page with the Power of Sharing

Grow Your Google+ Business Page with the Power of Sharing

Our moms and our kindergarten teachers told us again and again: “It’s nice to share!” But why? How does sharing make things better? Before long the smartest kids figured out that sharing increased the fun. When you shared, more kids wanted to play with you. They’d stay in the sandbox longer, and they’d share their cool stuff with you. Those kindergarten lessons are no less true in the world of social media. In social media, sharing means reposting the content of others (always with a clear link back to them!) or recommending others to your followers. It’s no secret that …

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The First 5 Things You Should Do With Your Google+ Business Page

The First 5 Things You Should Do With Your Google+ Business Page

So you’ve followed the sage advice of savvy social media experts like Neal Schaffer, telling you why you need to have your business on Google+, and you’ve created a business page for your brand. Now what? Obviously (I hope it’s obvious!) the worst thing you could do is just let your page sit idle. So let’s set some priorities and get to work making your page effective. The recent announcement by Google that G+ is now heavily integrated into Google search makes it all the more important that you optimize your page and start your involvement on Google+. G+ is …

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Google+: The Time is Now for Your Business

Google+: The Time is Now for Your Business

Unless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform.  Even after trying out its interface, do you still find yourself asking what exactly it is or what you should be doing with it? Do you think that Google+ is one too many platforms to spend time on? Without a doubt it is the best social platform to launch in 2011, and it could just be what your business needs in 2012. This week’s announcement from Google unveiling their new Search …

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Google+ Evolves: Multi-Admin Feature for Brand Pages Coming Soon [Analysis]

Google+ Evolves: Multi-Admin Feature for Brand Pages Coming Soon [Analysis]

With a lot of fanfare, Google released Google+ just six months ago, and less than one month later, it unofficially became the fastest-growing social network with close to 10 million members.  The new kid on the block quickly made its presence felt, with disruptions being felt across Facebook and Twitter.  Still, Google+ is still way behind the Big Two social networking sites when it comes to membership.  But that didn’t stop members from jumping on the newest bandwagon in town. Of course, it was just a matter of time before businesses join in, and Google+ regularly rolls out new features …

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How One Business Used Google Plus to Fight Their Competition

How One Business Used Google Plus to Fight Their Competition

Conversations happen all the time and everywhere in social media.  Not all of these conversations have any value to most businesses, but if you can pinpoint the type of people you have your conversation with and ask them for relevant advice, the business value of the conversation can increase exponentially.  Participating in conversations is one way to develop business on LinkedIn.  There are also sites like Quora, Focus, or even public forums such as LinkedIn Answers and Facebook Questions where professionals (and others) are looking for the answers to their problems.  In fact just do a Twitter advanced search query …

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[Analysis] After the Google+ Disruption, What’s Next for Social Media?

[Analysis] After the Google+ Disruption, What’s Next for Social Media?

I’ve been getting asked a lot about Google+, so I thought I’d take this opportunity to give my spin on the disruption I see it has caused.  To be honest with you, when it first appeared a month ago, I got on, checked it out, and then realized that all of the same people I know from Facebook, Twitter, and LinkedIn are the ones having the same conversations on Google+.  If that’s the case, it’s a platform that I don’t need to be on.  On the other hand, there is still pent-up demand for G+ invitations, with 3 of my …

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