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3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix

3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix

Consumers and Companies Benefit From Location Based Services (LBS) Businesses that integrate location based applications into their marketing strategies are keeping step with today’s social consumer. The 2012 consumer expects immediate response and thrives on instant gratification, which is exactly what location based services can offer. Through location based apps, which employ GPS technology on smartphones, businesses can reward people for “checking in” at a place of business or an event. Location based services benefit consumers and businesses alike. Consumers are social, mobile-users who demand convenience. LBS allow people to share information, tips and experiences with each other, right where …

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Why Foursquare’s City Badges Are Perfect for Destination Marketing

Why Foursquare’s City Badges Are Perfect for Destination Marketing

Foursquare, boasting more than 15 million users, is the leading location-based social platform that allows users to “check in” to places via their mobile phones. There are several components that make Foursquare attractive to its users, including the ability to earn freebies (many locations now offer complimentary items just for checking in), plus the social component — being able to share information about favorite spots with friends, and learn about new places from others as well. Another factor that makes Foursquare appealing is the game component, which rewards users with points and “badges” for checking into certain places. While this aspect is …

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Do You Know the History of Your Favorite Social Media Websites?

Do You Know the History of Your Favorite Social Media Websites?

Social media is fascinating in that businesses and professionals are often using all of these websites for things they were never intended for. Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents.  From dorm rooms to couches, let’s look back to the history as to how the most popular social networks began – and perhaps learn some trivial knowledge that can help deepen our appreciation for these platforms.

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Why I Deleted Foursquare from My iPhone. Have You?

Why I Deleted Foursquare from My iPhone. Have You?

Everyone has their own objective for using social media, but one thing is clear: if you are a working professional, and especially if you have a family, the time that you can spend on the likes of Facebook and LinkedIn is often very limited. I often get asked, “Neal, where do you find the time for social media?” to which I respond, “Social media is my industry. It is my daily experiences and social media experiments that allow me to remain on the cutting edge of social media, provide a higher quality service to my customers, and allows potential clients …

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Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information

Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information

While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis.  A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life.  Now that a few days have passed and I’ve had a chance to take the Places application out for a test spin, I realize what Facebook is trying to do: Become the default social aggregator of your information at …

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Strategizing Your Social Media Trifecta

Strategizing Your Social Media Trifecta

Today’s guest blog post about social media strategy for local marketing utilizing Facebook, Twitter and Foursquare comes from someone I met Windmill Networking on My Blog Guest, AJ Wilcox.  I asked AJ to write about the intersection of local Internet marketing and social media strategy, and he surpassed my expectations with this excellent blog post. AJ is the SEO Team Lead over at OrangeSoda, a local Internet marketing firm. He has been in love with Internet marketing for over 3 years, and has overseen over 2,000 SEO accounts. He is married with a 1 year old son and enjoys cars …

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Foursquare and Twitter: Do You Really Enjoy Foursquare Tweets?

Foursquare and Twitter: Do You Really Enjoy Foursquare Tweets?

Are you a Foursquare user yet?  If not, you should be.  If you believe in the power of Windmill Networking and being able to physically meet contacts in your LinkedIn, Facebook, and Twitter networks, Foursquare helps facilitate this in real-time at a physical location.  iPhone, Android and Blackberry users should be especially keen on joining and utilizing the real-time-real-location social networking platform because of the phone applications that exists for these popular smartphone platforms. Foursquare is a simple way to “check in” to a location and to broadcast to the world that you are there.  Other users can then see …

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