As I was flipping through the inflight magazine on my recent All Nippon Airways (ANA) Brand Ambassador trip to Okinawa, Japan, it was a pleasant surprise to see the below article: I’ll translate it further below, but for the sake of this conversation, let’s just say that ANA is very clear as to what content you can expect to receive should you Like the All Nippon Airways Facebook Page. Instead of simply saying, “Please Like our Facebook Page,” I always tell my clients that they need to give a reason as to why present and potential customers should Like their …
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Like many of you, I watched the Oscars Sunday night with laptop and iPad wide open for a vast majority of the event. Why watch it by yourself when you can watch it with so many “friends”, right? It’s one of the big trends to emerge over the last few years. People have a better experience watching live events such as the Oscars while simultaneously listening to feedback from the crowd. Follow the right people — or run the right search on Twitter — and you can have a fun, second screen experience. Some of the first returns are in …
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Happy New Year and welcome to 2013. From the standpoint of online security and privacy and social media, 2013 is getting off to a start by continuing what is an increasingly common tradition: a new Facebook “feature” that’s causing all sorts of privacy worries. As we start of the new year with this new feature coming out, let’s take some time to understand what this new feature is and what you need to be aware of as a social media marketer. The latest feature is what Facebook is calling “Graph Search”. While we’re all familiar with web searches through Google, …
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This is a sponsored post written by me on behalf of easypromos. All opinions are 100% mine. Every social media marketer would be foolish not to want to try to leverage the viral aspect of Facebook and achieve greater visibility for their presence on Facebook. When you think about it, that can be done in a number of ways: Promoting your Facebook presence outside of Facebook to invite your present customers, partners, and employees to Like your Facebook Page Writing for engagement with your present Facebook Fans in hopes that the engagement from every Like, Comment or Share will go …
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Ah … Facebook. It’s been a spectacular 2012. You blew through 1 billion users and went public. Your stock cratered and fought back to respectability. You bought Instagram, revamped Offers, made Gifts functional, and expanded our advertising options. You jammed us with the Timeline, freaked us out with Instagram’s new & scary Terms of Service, gave us the opportunity to vote on privacy policy changes, and then took it back. Some might call you schizophrenic, others adventurous, and others self-interested. No matter what you call it, the truth is that 2012 was a banner year for Facebook. Steadily through the …
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Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. On the other hand, there are many other small businesses who are afraid to invest more resources into the platform fearing that it will be a waste of time. While there’s no lack of Facebook marketing advice in the blogosphere, there’s no better person to provide that advice than a company that has been successful at using Facebook as its primary marketing channel. As you will see below, it turns out that with a step by step approach that they …
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In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. Here’s how to write updates with impact. Keep Your Tone Friendly and Positive – Or Not? We all know that social media is a friendly marketing medium – but does sentiment really effect engagement? Turns out it does! According to Dan Zarella’s social media …
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When I present on Facebook as part of my social media workshops, I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests, etc.) Tab creation apps (for customized content iFrame tabs) Analytical applications Posting applications The subject of this post, Post Planner, is a posting application that I have always introduced together with its “competition:” Facebook and Buffer. True, you can also post to Facebook from a number of other social media dashboards such as HootSuite and Sprout Social, but Facebook, Buffer and Post Planner work at a …
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Facebook has the power to transform your business. When used successfully, Facebook can take your business from obtuse and obsolete to informative, enlightening and highly regarded. Yet Facebook marketing remains an extremely under-utilized tool within the real estate community. However, as the industry continues to evolve and adjust to the ever-growing needs of today’s savvy online consumer, can you afford to sit on the sidelines? If you are eager to make the most of this social channel, implementing the 6 success secrets below will help you to creatively and effectively use Facebook to market your business! 6 Facebook Success Secrets 1. …
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Last week, we perhaps had a watershed moment in the ongoing maturation of Facebook as a business. Mark Cuban, owner of the Dallas Mavericks, posited that Facebook was “blowing it” by offering the Mavs an “opportunity” to make posts visible to its fans for $3,000. As one of the most successful business people of our generation, I’m sure Mark originally looked at this dispassionately. The Mavs make investments in social marketing software and FTEs to make their social assets among the best in the world. Additionally, they probably allocate some costs of content production and other shared responsibilities to social …
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Unless you’ve been hiding under a rock for the last few months, you’re probably well aware of the collapse of Facebook’s stock price since its May IPO. Seemingly overnight, they changed from being an exciting opportunity for investors to being a dog – from the next big thing to the next big dud. Facebook was supposed to be this cycle’s fairy tale. It was the bellweather property of the social era. The company would go public, the share price would skyrocket, and those who participated either as an employee or early investor would have enough duckets to dominate every game …
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In the 2nd Edition of Facebook Marketing An Hour a Day, Mari Smith and I talk extensively about the emergence of the “Post-Social Era”. Simply put, the Post-Social Era is marked by the point at which social media turns from being a novelty to being almost a necessary evil. It’s a fancy term for what consumers experience as fatigue – when fun turns to drama, when we find out just how annoying some of our friends really are when they have an open mic, and well after we’ve reconnected with all the friends from long ago with whom we’ve lost touch over the years. …
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With Facebook’s recent implementation of Timeline for Pages, we are quickly reminded that we have no control over what direction Facebook might take with their platform. Regardless if you are a fan or not of Facebook, however, there is still no better way to reach out and engage with both present and potential consumers in social media than through a robust Facebook Page. The problem is: Are you truly maximizing your Facebook presence to reach your marketing objectives? Many businesses that I meet are not. Maximizing your business presence on Facebook begins with truly maximizing all of the functionality that …
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When it comes to social media presences for companies, Facebook is still the king. Even though upstart Pinterest is clearly giving Facebook a run for its money, the Facebook page is still the anchor for most companies’ social media strategy. Compared to other social media channels, Facebook is where the eyeballs are and that puts it at the center of the social media universe. For example, Coca-Cola’s Facebook page has 41,679,113 “Likes”, but their Twitter handle has 533,194 followers. Odds are good that your experience mirrors this. The great thing about this is that it makes it easy for social …
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There are so many social media networks online that you’d think that you’ve seen them all. Google Plus created a major disruption when it was introduced last year. And now here comes Pinterest. After reading my recent post on Getting Started with Pinterest, you should already know that it is a “virtual pin board” where you can place photos and classify them according to the things that catch your curiosity as well as share these “pins” with your friends. Picture yourself compiling your thoughts on a digital album and showing them to people who like the same things you like, and …
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Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. The Facebook advertising platform is definitely something that is worth exploring especially if you are trying to target a local market .This is a great opportunity for you to get new customers and it seems that failing to be in Facebook these days is a huge …
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While LinkedIn is at present the most popular social media network for professionals with approximately 135 million users, Facebook’s base of 800 million users seems to offer some potential competition for professional networking. There are already several networking-related applications on Facebook, but none seem to be as powerful as BranchOut for helping you expand your professional network building. I get asked a lot about BranchOut and whether or not it give LinkedIn any serious competition or not, so I thought this was a good time to introduce this to my readers as well as give my opinion for those of you that …
read more![Facebook Settles with FTC on Privacy Issue: What Does This Bode for Social Media Users and Businesses? [Analysis]](http://windmillnetworking.wpengine.netdna-cdn.com/wp-content/uploads/2011/12/Facebook-Privacy-FTC-Settlement-150x150.jpg)
Facebook has probably realized what the adage on great power coming with great responsibility really means with what it has gone through over the past year. The social media giant has had to deal with widespread outrage from hundreds of millions of users and a complaint by the Federal Trade Commission (FTC) on its allegedly deceptive privacy practices. But finally putting an end to the saga and perhaps effectively avoiding any onerous sanctions, Facebook reached a settlement with the FTC last week. The social network essentially agreed to the FTC’s terms of practicing transparency in implementing its privacy policies in …
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Social media is fascinating in that businesses and professionals are often using all of these websites for things they were never intended for. Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. From dorm rooms to couches, let’s look back to the history as to how the most popular social networks began – and perhaps learn some trivial knowledge that can help deepen our appreciation for these platforms.
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If you think of Facebook as just a fun way to keep up with old friends, think again. Facebook has turned into a major business tool. If you’re serious about your business, you should also be serious about making the most out of your fan page – and getting as many fans as possible. According to Facebook, the site has more than 500 million users! And, people spend more than 700 billion minutes on Facebook each month! Still think it’s a site that’s just for fun? Here’s how it can work for you – the more fans you have, the …
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