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Empire Avenue

How to Buy a Higher Klout Score and Increase Your Social Media Influence

How to Buy a Higher Klout Score and Increase Your Social Media Influence

Disclaimer: This blog post is in no way condoning the gaming of, or attempts to “buy,” a higher Klout score.  This post is also in no way stating or inferring that any given user of the platforms mentioned below, regardless of their metrics or “prices” on the respective platforms, has ever utilized the method I am about to explain.  The purpose of this post is only to suggest the potential for activity which might increase your Klout score in order to expose potential shortcomings of a human algorithm attempting to calculate online influence in order to suggest ways to improve …

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Do You Know the History of Your Favorite Social Media Websites?

Do You Know the History of Your Favorite Social Media Websites?

Social media is fascinating in that businesses and professionals are often using all of these websites for things they were never intended for. Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents.  From dorm rooms to couches, let’s look back to the history as to how the most popular social networks began – and perhaps learn some trivial knowledge that can help deepen our appreciation for these platforms.

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Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn.  There are many more social networks outside of the “Big Three,” so for some companies it might make sense to look into targeting up-and-coming networks such as Google+ (although it is limited until Google releases Business Profiles) or, if you were a restaurant, to look into Foursquare marketing. The central doctrine of social media marketing is that you need to be where your customers are, and sometimes these customers are spending …

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