Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts. Today I want to discuss one of the valuable aspects of Business Exchange, and that is the ability to quickly find new and targeted news and information for business. I believe showing you how to curate social media content in Business Exchange will best illustrate this point. And if you’re not a Business Exchange user yet, this will hopefully show …
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While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader in their industry, and increase potential clients visiting their website? Here are the six that I would recommend to most businesses. Note that, in order to create a sound social media strategy, you should not limit yourself to these 6 B2B social media channels and …
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Have you heard of Business Exchange? It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine. As you can already guess, it is a site that is extremely focused on business and the news. After reading a great blog post on Business Exchange by Larry Brauner, I have been experimenting with the site seeing how it fits into my daily social media routine. I am now at the point where the value of being on the site has become apparent, and now I want to share the …
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