While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader in their industry, and increase potential clients visiting their website? Here are the six that I would recommend to most businesses. Note that, in order to create a sound social media strategy, you should not limit yourself to these 6 B2B social media channels and …
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There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy. This make sense because social media is also where recruiters may find you and where companies may perform background checks on you and your personality. Don’t you want to put your best food forward in your job search and show off your talents to the best of your ability since everybody’s watching? …
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Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light” and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy. The problem is that they don’t know what to blog about! If you are unemployed or soon to be in career transition, there are lots of things that you can be blogging about. I don’t mean blogging about your job search experience, either. I’m speaking …
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Image by jyoseph via Flickr I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn. Obviously there is no one correct answer for this as it depends on your objective and LinkedIn Brand. However, the question brings to mind a greater issue: How often should you update your social media status on LinkedIn, Twitter, Facebook, and Your Blog?
read more![[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website](http://windmillnetworking.wpengine.netdna-cdn.com/wp-content/uploads/2010/05/iStock_000019538408XSmall-150x150.jpg)
If you haven’t noticed yet, Facebook “Like” buttons are starting to appear on many websites throughout the Web. These are part of the new Facebook “Social Plugin” options. For bloggers and businesses running websites, adding this “Like” button should be a no-brainer in that it adds the following benefits to your website: If someone “Likes” your website, a message is passed on through that person’s News Feed on Facebook that they liked your website, complete with a link to entice one of their friend’s to check out your website. For new visitors to your website, from Google or Bing web …
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In the world of blogging, mommy bloggers are the talk of the town. You hear stories about how corporations want them to blog about their products. PR professionals want to know how to engage with them. And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why they are so important: Women influence 85% of all consumer purchases in the US Mothers who blog have undoubtedly emerged as a trusted source of information for women Of the 42 million women taking part in social media, 1/2 of them have children and more …
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As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010. In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging. After all, as a professional, where is your “Home Base,” the hub that you share with people who want more information about you? Your LinkedIn Profile? It should be your blog, and if you are looking for reasons to start blogging, check out these 7 reasons to start blogging (in 2010 or ASAP!).
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