Quantcast
Browsing category

Blogging

5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog

5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog

Social media is an important medium that every small business should be embracing to help develop new business, understand what others are saying about them and/or their competitors, engage with and increase the loyalty of their customers and fans, and potentially even provide another avenue for customer support over social channels. There are many choices of sites in which companies can invest money and time in building a presence on, with Facebook, Twitter, LinkedIn, and YouTube being the most popular. At the end of the day, however, one of your primary objectives for your small business in engaging in social …

read more

4 Things Triberr Reminded Me about Twitter

4 Things Triberr Reminded Me about Twitter

When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for your blog content, although now I would say since you spent 2 hours (at least I do!) to create a blog post, you might as well spend a minute or two to customize your tweet to promote it. However, I also told those in the workshop that, should they …

read more

Why I Blog, and Why You (and Your Business) Should Too

Why I Blog, and Why You (and Your Business) Should Too

Wow.  It’s hard to believe it’s been 5 weeks since my last blog post.  This is the first time in many months that I haven’t blogged for such a long period of time.  It isn’t that I didn’t want to blog, as I am always thinking of things to say, but I really needed to use all of my creative time to finish my 2nd social media book, which I hope to be formally announcing next week. Not blogging for such a long time gave me some time to think about what blogging means to me and why I feel …

read more

The 5 Hidden Powers of Business Blogs

The 5 Hidden Powers of Business Blogs

Business blogs are becoming an increasingly common way to expand a company’s online presence.  Six months ago I asked does your business blog? According to Hubspot, the number of companies that blog has risen 17% in the last two years to represent 65% of all businesses surveyed.  That increase is not at all surprising to me.  After all, as well as improving search engine rankings, blogs can be one of the most cost-effective marketing tools available to businesses. With so much competition online, they have become a powerful channel for both developing brands and generating sales. While blogs continue to …

read more

3 Winning Examples of B2B Blogs Done Right

3 Winning Examples of B2B Blogs Done Right

Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it …

read more

15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011

15 Best WordPress Plugins for Social Media and SEO Optimized Websites for 2011

There are many “best of” blog posts that have been written about WordPress plugins, so I wanted to cover a different angle with this post.  I see WordPress and blogging like this:  If your company has a social media strategy, chances are you have a corporate blog.  Our friends at Hubspot released their analysis some time ago that blogging is good for SEO.  And if you are blogging, chances are you are using WordPress, which is the most popular blogging platform among the biggest blogs.  In this way, I see a natural relationship between blogging, WordPress, social media, and SEO.  …

read more

My Favorite 6 Social Media Sites for B2B Social Media Marketing

My Favorite 6 Social Media Sites for B2B Social Media Marketing

While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)?  How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader in their industry, and increase potential clients visiting their website?  Here are the six that I would recommend to most businesses.  Note that, in order to create a sound social media strategy, you should not limit yourself to these 6 B2B social media channels and …

read more

Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing

There is no doubt that the current recession continues to have an impact on the growth of social media.  Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy.  This make sense because social media is also where recruiters may find you and where companies may perform background checks on you and your personality.  Don’t you want to put your best food forward in your job search and show off your talents to the best of your ability since everybody’s watching? …

read more

I’m Unemployed…What Should I Blog About?

I’m Unemployed…What Should I Blog About?

Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light” and get excited about blogging.  They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy.  The problem is that they don’t know what to blog about! If you are unemployed or soon to be in career transition, there are lots of things that you can be blogging about.  I don’t mean blogging about your job search experience, either.  I’m speaking …

read more

How Often Should You Update Your Social Media Status?

How Often Should You Update Your Social Media Status?

Image by jyoseph via Flickr I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn.  Obviously there is no one correct answer for this as it depends on your objective and LinkedIn Brand.  However, the question brings to mind a greater issue: How often should you update your social media status on LinkedIn, Twitter, Facebook, and Your Blog?

read more

[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website

[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website

If you haven’t noticed yet, Facebook “Like” buttons are starting to appear on many websites throughout the Web.  These are part of the new Facebook “Social Plugin” options.  For bloggers and businesses running websites, adding this “Like” button should be a no-brainer in that it adds the following benefits to your website: If someone “Likes” your website, a message is passed on through that person’s News Feed on Facebook that they liked your website, complete with a link to entice one of their friend’s to check out your website. For new visitors to your website, from Google or Bing web …

read more

Who are the Mommy Bloggers?

Who are the Mommy Bloggers?

In the world of blogging, mommy bloggers are the talk of the town.  You hear stories about how corporations want them to blog about their products.  PR professionals want to know how to engage with them.  And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why they are so important: Women influence 85% of all consumer purchases in the US Mothers who blog have undoubtedly emerged as a trusted source of information for women Of the 42 million women taking part in social media, 1/2 of them have children and more …

read more

7 Reasons to Start Blogging in 2010

7 Reasons to Start Blogging in 2010

As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010.  In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging.  After all, as a professional, where is your “Home Base,” the hub that you share with people who want more information about you?  Your LinkedIn Profile?  It should be your blog, and if you are looking for reasons to start blogging, check out these 7 reasons to start blogging (in 2010 or ASAP!).

read more

Windmills Marketing, 14271 Jeffrey Rd., Suite 177, Irvine, CA 92620 | (888) 541-3429 | info@windmillnetworking.com