Blog posts for Blogging Category
My Favorite 6 Social Media Sites for B2B Social Media Marketing
July 15th, 2010While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader [...]
Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
July 14th, 2010There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy. This make sense because social media is [...]
I’m Unemployed…What Should I Blog About?
July 8th, 2010Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light” and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy. [...]
How Often Should You Update Your Social Media Status?
May 27th, 2010Image by jyoseph via Flickr I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn. Obviously there is no one correct answer for this as it depends on your objective and LinkedIn Brand. However, the question brings to [...]
[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website
May 6th, 2010If you haven’t noticed yet, Facebook “Like” buttons are starting to appear on many websites throughout the Web. These are part of the new Facebook “Social Plugin” options. For bloggers and businesses running websites, adding this “Like” button should be a no-brainer in that it adds the following benefits to your website: If someone “Likes” [...]
Who are the Mommy Bloggers?
March 2nd, 2010In the world of blogging, mommy bloggers are the talk of the town. You hear stories about how corporations want them to blog about their products. PR professionals want to know how to engage with them. And if you haven’t thought about it before, there are some compelling statistics on mommy bloggers which reveal why [...]
7 Reasons to Start Blogging in 2010
December 21st, 2009As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010. In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging. After all, as a professional, where is your “Home Base,” the hub [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
