Quantcast
Browsing category

B2B Social Media Marketing

Designing Social Media Excellence for B2B Brands

Designing Social Media Excellence for B2B Brands

According to Duke University’s annual CMO Survey, just 7% of CMOs report that social media is “Very Integrated” into the corporate strategy. This highlights a huge opportunity for improvement in the way social media is addressed, and B2B brands should take note. Seizing the opportunity to take a strategic approach to B2B brand social media can give your firm a competitive edge. Design an internal structure for social media excellence that reinforces your brand through every interaction, and you’ll be well ahead of the pack. Start Somewhere Business-to-Business organizations take various approaches to implementing social media. The task often falls …

read more

Applying AIDA for B2B Branding in Social Media

Applying AIDA for B2B Branding in Social Media

In the fast-paced world of social media, it’s easy to assume that ideas from just last year are passé. The concept of AIDA (Attention, Interest, Desire, Action) as a model for marketing success has been around for over a hundred years. AIDA is not even “so last century,” it is “so 19th century.” Given its age, you might be wondering why I’m even bringing it up. The answer? Some Things are Timeless Over the years, AIDA has served many marketers as an enduring process for constructing everything from sales letters to advertisements. Winning in marketing requires the ability to apply …

read more

7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients

7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients

One of the most wonderful and effective ways that you can engage with your clients via social media is by helping them to build their own businesses. Your efforts in this regard will trump free donuts any day of the week! We can do this by promoting their business to others within our networks and we can also accomplish this task by helping to keep them informed about news that can affect their businesses. Both of these methods involve stepping outside of the conventional box. As such, few if any of your competitors will be taking this approach to selling. …

read more

How to Use Video for Social Media in B2B Sales

Get out the popcorn 'cause it's time for video for social media in B2B sales.

I have been in many meetings with B2B companies where , often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online.”  While that might be true of the business itself, the people that work at those companies do watch video.   These people are on social media and they are talking online.  They know what they like and they know what they don’t like.  Something very important to remember is that, as the work force gets younger, they are more likely to use social media to do research than their predecessors were.  While your …

read more

10 Ways B2B Salespeople Should Be Leveraging Social CRM

In b2b sales? Are you leveraging your social CRM?

I have been a CRM user since the late 80’s having started with a DOS based product called TeleMagic. Back then they were called Contact Managers so let’s call them CM’s for short. I’m really not sure when somebody came up with the brilliant idea to change that moniker to CRM or, Customer Relationship Management. That’s all fine and dandy but, the only problem is … there is no “R” in CRM. Traditional CRM applications are still decidedly CM. Now along comes social media and my customers are no longer wanting to just talk to me on the phone or …

read more

B2B Social Media Marketing is Calling: Are You Listening?

B2B Social Media Marketing is Calling: Are You Listening?

Let’s face it: Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there. There are amazing things you can do with Facebook applications, community development, and engagement to help better brand your company and increase your social following of present and potential customers. On the other hand, when I recently spoke on a panel on social media for the agricultural industry in Japan, there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall. When we think of selling products or services to consumers on …

read more

Windmills Marketing, 14271 Jeffrey Rd., Suite 177, Irvine, CA 92620 | (888) 541-3429 | info@windmillnetworking.com