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24 Ways to Use Pinterest Trends to Drive Fundraising and Cause Awareness

Connecting organizational and donor values: Mission-related whale cookies from Surfrider

Years ago, while working for a human services agency, I stumbled upon the fact that the most clicked-on item in our e-newsletter was the ‘Recipe of the Month.’ It really had very little to do with our mission, but we wanted to offer something ‘tasty’ that would assure folks opened our emails. The recipes were from clients, staff and volunteers; we then included a sentence or two about the relevant program.  We hoped folks would come for the recipe, learn something about our mission that might intrigue them, and then stay for the meal. It worked! It’s a way we …

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6 Mistakes Brands Make With Video in Social Media

6 Mistakes Brands Make With Video in Social Media

It’s been said that those who don’t learn from the past are doomed to repeat it and, even though video in social media is still relatively new, the internet is littered with brands that have had to learn the hard way. Fortunately, they provide us with the opportunity to learn from their mistakes!  Here are six mistakes to avoid: 1. Your video doesn’t tell a story. When you create a humorous, interesting, thought-provoking, or problem solving video, people will share it. When you ignore the rules of storytelling, people tend to ignore your video. Good visual storytelling is about sequence and structure. …

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Google Author Rank and Authorship: What We Know So Far

Google Author Rank and Authorship: What We Know So Far

By now (I hope!) most businesses realize that Google Plus is not only here to stay but offers a number of distinct benefits from a marketing standpoint. Many will mention the effect of Google+ on SEO (Google Search). Or they’ll bring up Hangouts and Hangouts On Air as useful, free communication and broadcasting tools. And more and more brands are finding creative uses for Google+ Communities. But for anyone who regularly produces content for the web, it’s likely that one of their first attractions to Google+ will be to Google Authorship and its fabled, much-speculated-about cousin Author Rank. As one of …

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10 Tips to Create Relevant (and Avoid Creepy) Marketing #SoLoMo

10 Tips to Create Relevant (and Avoid Creepy) Marketing #SoLoMo

Marketing to Today’s Empowered Consumer It’s no secret that we are increasingly connected. The penetration of smart devices has now reached a tipping point, globally. Surveys continue to reveal significant changes in consumer behavior and expectations. We have been writing about the evolving Social, Local, Mobile (#SoLoMo) marketing practice requiring a new mindset. Consumers are empowered and socially persisting. In days gone by, relations with friends and even colleagues were paced, constrained by the limitations of antiquated technology; now, technology has made everything instantaneous. While there are many opportunities for brands to seize, it’s important to recognize boundaries. So, in …

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3 Great Social Media Apps for Nonprofit Fundraising and More

3 Great Social Media Apps for Nonprofit Fundraising and More

Nonprofits always have an uphill battle — how to get the most value while spending very little money. After all, as much of the money a nonprofit can generate is meant to help the cause itself. Social media marketing is one low-cost tool that can help. In this post I’m highlighting 3 cool platforms that are helping nonprofits get the most bang for their marketing buck on social media! StayClassy StayClassy.org I met some of the team behind StayClassy a couple of weeks ago and was very impressed by both the people, and the platform. The company’s mission is to …

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Power Byte: Utilitarian Influence — Scaling and Managing PR 2.0 Expectations [Ike Pigott Interview]

Power Byte: Utilitarian Influence — Scaling and Managing PR 2.0 Expectations [Ike Pigott Interview]

A feature interview with Ike Pigott, communication strategist with Alabama Power—a part of Southern Company that serves 1.4-million customers in the lower 3/4 of the state of Alabama. Please provide a brief backgrounder, including your contributions to Alabama Power in building up and scaling its social media presence. When I came to Alabama Power almost five years ago, there wasn’t a social media program—there really wasn’t a place for it within existing units. My original role was to edit the company’s intranet news site, which proved a fantastic place to learn the business quickly and assimilate the corporate culture. At …

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How to Secure Your Intellectual Property in Social Media

How to Secure Your Intellectual Property in Social Media

With social media moving so quickly and content being shared so readily, brands may lose control of their trademarks and copyrights. My colleague Christopher Budd has written a two-part blog on common sense content security in social media. His posts rightly discuss that social media engagement requires some degree of foregoing control. At the same time, brands need to be sensitive to protecting their intellectual property. This post presents the top five mistakes marketers make that expose a brand’s intellectual property to risk. 1. COPYRIGHT INFRINGEMENT MISTAKE: Photographs on Google Images are not free for the taking. Regardless of whether …

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How to Opt Social Media Users into Your Mailing List

Looking to opt social media users into your mailing list? Think again!

Shame on you if you’re seriously looking for my advice on this matter. I am a social media user who , as fellow LinkedIn author Viveka Von Rosen would say, is a “promiscuous networker.” I virtually meet and connect with a lot of other people in the world.  It is a virtual connection to establish potential that I have been talking about ever since I published my first Windmill Networking book in September of 2009.  Over the years, with the advent of open networking platforms like Twitter and Google Plus, many of us are much more promiscuous online than we …

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How to “Spy” Your Way to Better Social Media Writing

How to “Spy” Your Way to Better Social Media Writing

For years marketers have attempted to understand their target audience and create messages that speak directly to them. Focus groups, psychographic profiling, surveys and more have been used to get into customers’ heads for decades. And they still are today.   But thanks to social media it’s even easier to become a “spy” and understand who you’re selling to. Cracking the nut of what makes your customers tick can be as easy a tracking a few key terms and listening in to the social chatter that’s already going on in your industry.   Being a spy can help your marketing …

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How to Curate Content Like a Pro

How to Curate Content Like a Pro

A flip side of the social media revolution is that now anyone can be a publisher. This means that you need to compete with all kinds of bloggers, online media, Twitter and other social network chatter to get your content and postings noticed. It is a harsh reality, one that puts pressure on social marketing teams to be on top of their games. Content curation can help. it is the practice of using OPC (other people’s content) to generate a steady stream of high quality, relevant materials. Curation typically employs a mix of tech, process and skills, and should be …

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A Look at Airlines on Facebook

A Look at Airlines on Facebook

The hospitality industry has benefited greatly from social media, having narrowed in on a variety of creative uses. In this column, I’ve focused primarily on hotels and restaurants, but wanted to provide some due diligence to the source of getting there: air travel. Airlines have made significant waves in social media, and specifically on Facebook, over the past several years. Major brands such as Southwest, Virgin, American Airlines, United and JetBlue all have six or seven-figure fanbases, and post regular updates and engagement stimulators. Darren Booth of CNBC featured an interview with Jonathan Pierce, American Airlines’ Director of social media communications. …

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8 of the Best Tools to Understand Your Social Media Traffic

8 of the Best Tools to Understand Your Social Media Traffic

Monitoring traffic is almost just as important as generating it, and I’ve touched on the subject in the past as well. However, I thought it would be a good idea to revisit this subject and not only take a look at a different angle but also make a list of all the best tools to use to monitor your social media traffic. Monitoring traffic is, as mentioned earlier, extremely important. And, by monitoring your social media traffic carefully, you will be able to: Devise better, more efficient social media marketing plans and strategies Find out which social networks work best …

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The 7 Most Common Social Recruiting Mistakes

The 7 Most Common Social Recruiting Mistakes

Whilst not yet being embraced by every recruiting team, social recruiting is increasingly accepted as a mainstream part of the modern recruiting strategy. The trouble is, many recruiters are embarking on social recruiting initiatives for the very first time – and so inevitably are learning the hard way some of the mistakes that can trip you up on the road to social recruiting success. In the interests of making your journey less painful, I therefore thought I’d share with you the 7 most common social recruiting mistakes I see recruiters making today: Failing to plan Failing to secure adequate resources …

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Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand

Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand

I have to confess, spring is my favorite time of year. I’m a sucker for colorful blossoms as flower bulbs emerge from the ground, trees bloom and the weather warms up. All the signs point to new life when nature’s cycle comes full circle. As comforting as I find this annual rhythm, life in social media moves at a much faster pace. As a result, regular maintenance is required to keep the cobwebs out of your digital branding efforts, especially in your social media efforts. Here are a few quick spring cleaning tips to keep your B2B brand in tip-top …

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5 Types of Facebook Contests You Should Know

5 Types of Facebook Contests You Should Know

If you are among the more than 1 billion people that actively spend time on Facebook, I’m sure you’ve come across Facebook contests from pages that you liked, promoted through advertising or shared by one of your friends. A Facebook contest isn’t something new, it has been used by many businesses to reach new audience, build trust and loyalty, source for new data and many more. Today I want to cover some of the types of Facebook contests that you can organize on Facebook through third party apps. Different third party apps have different types of Facebook contests that you …

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How to Find Popular Topics for Your Business to Blog About

How to Find Popular Topics for Your Business to Blog About

One of the biggest questions every business has when it comes to blogging is what they should blog about. Last month, we touched upon ways to find blog topics in How to Create a Blog Content Strategy. In today’s post, we’re going to dig a bit deeper into additional tools and strategies your business can use to discover what content performs best on social media in your industry. Finding Similar Blogs Your first goal is to find blogs in your industry whose posts you want to research. You can start with your business’s competitors. If they do not have great …

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How the FTC Wants Advertisers to Talk to Consumers on Social Media

How the FTC Wants Advertisers to Talk to Consumers on Social Media

A new set of legal standards now governs advertising in social media. Last month, the FTC released its revised “.Com Disclosures: How to Make Effective Disclosures in Digital Advertising,” setting new standards for making disclosures on space-constrained website, social media, and mobile platforms. While the original “Dot Com guides” had issued in 2000, advances in technology quickly rendered them incomplete. The new guides pick up where the old ones left off. They change the landscape for advertisers, putting a clear burden on them to ensure that consumers understand offers for sale of goods and services, regardless of the technology being …

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Obeying The Social Media Rules of the Road

Obeying The Social Media Rules of the Road

How do you equip your leaders when it comes to using social media for internal communication? What guidance is in place and what are the boundaries? In previous columns I’ve looked at 10 Reasons Why Internal Comms Pros Should Participate in Social Media, Why Use Enterprise Social Networks For Internal Communication and Coping With the Digital Evolution. I’m going to focus on using social media for leadership communication now and next month examine social media guidance. My advice when it comes to using social media for internal communication: Encourage employees to do the right thing, rather than assume they will do …

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Social Sales | Unlocking the Gatekeeper

Social Sales | Unlocking the Gatekeeper

One of the biggest challenges in sales is often just getting past the gatekeeper and some of them are very good at keeping you away from the decision maker. As a sales professional, you will never let anything get between you and your bone. Gatekeepers and cold calling are practically synonymous and, in our article last month, we already established that cold calling is no fun. Before we address this issue, we do want to keep certain things in mind … The gatekeeper is performing their task exactly as they have been instructed. Okay, sometimes they may be performing this …

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Learning from All Nippon Airways: Does Your Brand have a Facebook Content Strategy?

All Nippon Airways (ANA) has a clear Facebook content strategy that they share with their fans. Do you?

As I was flipping through the inflight magazine on my recent All Nippon Airways (ANA) Brand Ambassador trip to Okinawa, Japan, it was a pleasant surprise to see the below article: I’ll translate it further below, but for the sake of this conversation, let’s just say that ANA is very clear as to what content you can expect to receive should you Like the All Nippon Airways Facebook Page. Instead of simply saying, “Please Like our Facebook Page,” I always tell my clients that they need to give a reason as to why present and potential customers should Like their …

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