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Google Plus Redesign: What It Means for Business Users

Google Plus Redesign: What It Means for Business Users

In mid-May 2013 we woke up one morning to find the biggest Google Plus redesign since the social network was introduced in June of 2011. Let’s review the major changes to the interface, and then we’ll talk about their ramifications for business and marketing users of Google+. 1. New Google+ Homepage Layout The first and most striking change is to the layout of the default home page, the place where most Google+ users view the content shared by others. The former single column for content with a narrow info-sidebar has been replaced with two columns of content “cards” and a …

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Fidelity Byte: Distilling Corporate Character in PR 2.0 Minutes

Fidelity Byte: Distilling Corporate Character in PR 2.0 Minutes

“Character is like a tree; and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” —Abraham Lincoln ♦♦♦ Establishing character and reputation as a (social) business You may opt to experience the words and imagery of the two-minute IBM on Brand video first. A few columns back I provided a definition for social PR for business—relating the inside out—including a quote about a critically important, intangible asset: It has been estimated that reputation accounts for as much as 30 to 70 per cent of the gap between the book value and market capitalization …

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Social Media Strategy: The Answer to the Top 5 Social Media Marketer Questions

The 2013 Social Media Marketing Industry Report is a must-read for any marketer. What are the top questions that marketers are asking about social media?

“Creating a social media strategy is still a major concern for marketers.” Social Media Examiner recently published their 5th annual Social Media Marketing Industry Report, where they surveyed more than 3,000 marketers from around the world on a variety of social media issues. The report is free until May 30 (THAT’S TODAY!) and should be downloaded by everyone as there are very few insightful reports like it that exist on the state of the social media union. Among the 43 pages of data, which provided many a takeaway, the most interesting data for me was page 6, in which the report …

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How to Create Shareable Blog Posts for Selfish Readers

How to Create Shareable Blog Posts for Selfish Readers

Summary: Online readers cherry pick information from content, so in order to increase your social reach, make your posts easy to share and understand. Using summaries, scannable chunks of content and shareable quotes can make this easier. I hate to admit it – but I’m reading less. As a card carrying book geek, it pains me to say it. But at least I’m not alone. We’re all reading less, and it’s not for lack of opportunity. There are more opportunities than ever before to get information that we need, and as a result we’re running through it like a kid …

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SoLoMo Best Practices – Nike Case Study

SoLoMo Best Practices – Nike Case Study

Nike is a brand powerhouse… No matter what sport, you’ll probably see the ubiquitous Nike swoosh logo somewhere. So (Social) Lo (Local) Mo (Mobil) is a powerful new way to connect… with a hyper-connected, hyper-informed, empowered consumer (not the first time I’ve referred to today’s consumer with these adjectives!). So why is a top-tier brand like Nike in a write-up about SoLoMo marketing? Because a marketer like myself can’t help but get excited about creating a case study example of a large brand who demonstrates its grasp of the principles and value of the SoLoMo approach. So, let’s dig in. …

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3 Ways To Make Your Tumblr Blog More Social

3 Ways To Make Your Tumblr Blog More Social

Everyone has heard the news (and if you haven’t, I’d love to hear how you managed to avoid it!). The world has gone Tumblr crazy the recent Yahoo! acquisition. I have to admit, it reminded me to take a good look at my forgotten Tumblr blog, and I like what I’m seeing. But, what’s the point in posting if you can’t get the amplification factor of connecting it with social.  Here are 3 ways to get your Tumblr blog socially connected in a flash! 1. Buy a Premium Theme Theme Forest has no shortage of premium Tumblr themes that are …

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Travel Startups Turn to Social Media to Thrive

Numerous travel-based startups have emerged over the past several years and many of them rely on social media integration to thrive.

The hospitality industry is an extremely exciting space in which to be involved. Social media has assured that things never get boring, and that hotels, restaurants, airlines and all similar businesses constantly innovate to stay ahead of the curve. Numerous travel-based startups have emerged over the past several years and many of them rely on social media integration to thrive. Airbnb is an example of one such social website. It connects people who have space to spare with those who are looking for a place to stay. Through their experiences on Airbnb, guests and hosts build real connections with real …

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10 Ways To Get More Website Traffic From LinkedIn

10 Ways To Get More Website Traffic From LinkedIn

Many social networks are often overlooked when talking about website traffic, and many times it’s for completely wrong reasons. I am still often surprised by the traffic I get from different social networks that I never thought would get me any, and this was the case with LinkedIn a few years back, a social network that is still overlooked when it comes to traffic. At the time I was mainly using LinkedIn for networking and I was surprised to see that traffic was growing steadily even though I had never actively tried to tap into that traffic source. Of course, …

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Branching Out From The Mainstream Social Recruiting Tools

Branching Out From The Mainstream Social Recruiting Tools

One of the questions I hear asked most often is the burning issue of how many social media channels a recruiter should use. Should you focus your efforts on just the mainstream offerings of the big networks like LinkedIn and Facebook? Or should you branch out to the likes of Twitter, Google+, Quora and Pinterest… and to start-up and niche social networks… and to the huge array of tools out there that allow you to leverage your presence on the mainstream networks more effectively? Whilst many of these resources are free to use, all take an investment of your time …

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9 Surefire Content Promotion and Distribution Tips

9 Surefire Content Promotion and Distribution Tips

You have diligently read this column and heeded my advice about crafting compelling content. You have noted the challenges of getting attention for content – and used all of the tricks and techniques that I have shared to boost the odds that yours will rise above the noise. It is aligned with customer interests, optimized, colorized and multi-screen sized. In short, you have that YouTube video, blog post, article, whatever, crafted that is sure to set your audience on fire – and now want to get some results from the %@|^& thing. What do you do next? What are some …

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Using B2B Social Media to Create a Brand-Building Customer Experience

Using B2B Social Media to Create a Brand-Building Customer Experience

As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers. First, JD Power’s “Social Media Benchmark Study” provided showed that 2/3 of consumers used social channels for customer support, versus 33% who used social media to access marketing information. This is a consumer study, but B2B buyers are people, too, and it’s not a big leap to expect their habits as consumers influence their behavior in B2B interactions. Second, American Express reported in 2012 that its research found social media users are willing …

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5 Benefits of Using a Third-Party App for Your Next Facebook Contest

5 Benefits of Using a Third-Party App for Your Next Facebook Contest

I’m sure by now you are aware of all the benefits that Facebook contests brings for businesses. A couple of weeks ago, I received an email from one of our newsletter subscribers from Binkd. Helen is in the jewelry business and had been seeing great engagement on her page. She had been following our posts for a while and has finally decided to create her own Facebook contest for her business, in her email she asked if she really needed a Facebook contest app as she had noticed some Facebook pages don’t use them. She wanted to know what are …

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Composing a Successful Blog Post

Composing a Successful Blog Post

So far, we’ve covered why your business should have a blog, how to set it up, how to create your blogging strategy, and where you can find good topics to write about. The next step is creating a great blog post. Today, we’re going to look at the most important elements that go into composing a successful blog post. Length There are lots of differing opinions about how long a blog post should be. Some stick with the 300 word minimum for SEO purposes. Some think that no one wants to read a post longer than 600 words. Some won’t …

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Embrace Word of Mouth Marketing by Reaching out to Bloggers

Embrace Word of Mouth Marketing by Reaching out to Bloggers

As outbound marketing tactics peel away in the form of paint falling off of billboards, I am loving how much of a collaborative turn the world of marketing has taken as we head down the road of inbound. Every time I read through my Twitter feed, influencers and brands are recommending the words of others. Each time I read a blog post, content from other bloggers are linked to. All of these links, shares, tweets and likes are the modern and digital way to recommend something or someone—it’s word of mouth marketing and it’s the best marketing a brand can …

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Is Your Company Social Media Friendly?

Is Your Company Social Media Friendly?

Language choice is essential when it comes to internal communication. It’s also critical when communicating social media guidance within organisations. How social media friendly are you? In my last column I wrote about obeying the social media rules of the road and equipping leaders. I’m now going to look at creating social media guidelines for employees and available resources. One of the first steps is to identify your approach thorough choice of language. For example, think about the difference between the word policy as opposed to guidelines. Policy could be perceived as a threat and guidelines opportunity. I’m going to …

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Social Sales | Identifying the Decision Maker

With Social Sales it's easier to get to the "MAN".

Properly identifying the decision maker(s) may be the single most important aspect of the sales process. Certainly, this is no different in social sales. Specifically, we are looking for that person who has the … Money Authority Need Otherwise known as the “MAN”. If they don’t have the money, or they are not willing to part with it, you don’t have much of a prospect. If the person you are selling to does not have authority to make a decision about your services, and to authorize the expenditure, you have spent a whole lot of time selling to the wrong …

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Protecting Your Good Name: What to Do When Your Email or Website are Flagged as “Dangerous”

Protecting Your Good Name: What to Do When Your Email or Website are Flagged as “Dangerous”

As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook and possibly your blog and website. You know that in the age of social media direct engagement is key to building customer trust and loyalty. But sometimes you may think you’re doing all the right things and still experience a hit to your reputation. Unexpectedly, you may get word from one of your customers or contacts that your latest email campaign is being flagged as potential spam or that …

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Social Media in the Workplace: 6 Tips Regarding Non-Solicitation Agreements

Social Media in the Workplace:  6 Tips Regarding Non-Solicitation Agreements

Companies want to protect their assets, including their trade secrets, their client/customer lists, and the company’s most important asset:  its own workforce.  Companies invest significant resources to on-board new employees, put them through orientations, training sessions, retreats, and of course, provide them with salaries, commissions, benefits and other perks.  They also become privy to confidential information and trade secrets.  Simply put, good employees are difficult to find, and losing a good employee can be quite a setback for an employer.  But change is inevitable.  Employees leave good companies. To limit the possibility of an exodus of employees (and customers as …

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Want to Be a Successful, Sought after Social Media Professional?

Want to Be a Successful, Sought after Social Media Professional?

One of the first things my Social Media MBA students come to realize within the first 2 weeks of class is that the world of social moves at a rapid pace, changes often, and is constantly being evaluated and re-evaluated. You, the social media professional, carry the responsibility of ensuring you stay current with technology, methods, and strategy.  With this responsibility also comes the need to represent yourself in a realistic light. Resist the urge to describe yourself as a social media Jedi, social media rock star, social media guru or the like. However, ‘social media professional’ is quite descriptive …

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4 Steps to Using Video in Your Real Estate Business

4 Steps to Using Video in Your Real Estate Business

Matt Singer is a huge advocate of using video to market your real estate business and rightly so. As the Founder and CEO of Videolicious, he is well acquainted with the advantages this marketing medium has to offer. As a featured speaker at a recent conference I attended in Las Vegas, NV, Matt presented on the many benefits of integrating video into an online marketing plan. I agreed wholeheartedly with his overview and was in fact so excited by the possibilities he discussed that I eagerly put together an introductory getting started guide to using video in your real estate …

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