If there’s one thing I’ve noticed about successful recruiters, it’s that they tend to be super organised. Disciplined too. Much of what I’ve written about social recruiting has focused on raising your profile with your candidate audience, learning to engage with them more effectively, becoming perceived as someone knowledgeable in your sector – without it being a total drain on your working week! Getting these things right is particularly valuable when you come to post your next job openings. If candidates in your niche have got used to monitoring your streams for quality content and insights, they’ll also come to …
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This monthly Social Recruiting column is contributed by Tony Restell. Tony is the Founder of Social-Hire.com and a respected commentator in the online recruitment and social media sectors. A published author and Cambridge graduate, Tony spent his early career in strategy consulting before going on to build and sell an online recruitment business to Jobsite. He is focused on helping candidates and recruiters use social media to find their next career or their next hire.
Tony Restell's Posts
One of the questions I hear asked most often is the burning issue of how many social media channels a recruiter should use. Should you focus your efforts on just the mainstream offerings of the big networks like LinkedIn and Facebook? Or should you branch out to the likes of Twitter, Google+, Quora and Pinterest… and to start-up and niche social networks… and to the huge array of tools out there that allow you to leverage your presence on the mainstream networks more effectively? Whilst many of these resources are free to use, all take an investment of your time …
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Whilst not yet being embraced by every recruiting team, social recruiting is increasingly accepted as a mainstream part of the modern recruiting strategy. The trouble is, many recruiters are embarking on social recruiting initiatives for the very first time – and so inevitably are learning the hard way some of the mistakes that can trip you up on the road to social recruiting success. In the interests of making your journey less painful, I therefore thought I’d share with you the 7 most common social recruiting mistakes I see recruiters making today: Failing to plan Failing to secure adequate resources …
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You’ll know from my last post here that I’m a great fan of using twitter for social recruiting. However, there’s also the danger of twitter becoming a monumental time drain! The key to ensuring you stay productive is having the right tools to manage your follower activity, engagement and content sharing in a time efficient manner. This article will share some insights for achieving just that outcome. But First A Social Recruiting Warning! This post should have been a breeze for me to write. Had I scheduled to publish it a couple of months back, it would have been! But …
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Of all the platforms you might use for Social Recruiting, Twitter ranks as my favourite. If you’re just starting out in social recruiting, Twitter is also the platform I’d recommend checking out first. Why’s that? 1) It’s transparent 2) It fosters real-time discussion 3) It allows you to be responsive to candidates, without being a huge time drain 4) It’s fun So why are these things important? Twitter is Transparent One of the biggest frustrations of social recruiting can be the platforms themselves getting in the way of what you’re trying to achieve. With Twitter’s rivals, the platforms are constantly …
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In this social recruiting series, we’ve focused on how you can make social media channels a more integral part of your recruiting strategy. In our last post we looked at general principles for undertaking social recruiting on LinkedIn. Here we’ll be focusing in on how you can leverage LinkedIn Groups specifically as a key component of your social recruiting efforts. LinkedIn Groups allow like minded members to congregate in one place and share content of mutual interest, answer one another’s questions and network – publicly or privately. As such, they have the potential to be fertile ground for recruiters wanting …
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LinkedIn is the largest network of business professionals in the Western world. Its impact on the recruiting landscape has been pronounced, but to what extent can it contribute to your social recruiting strategy? That’s the question we look to address in this, the fourth of our series on social recruiting. Regular readers will recall that I define Social Recruiting as those activities that put interaction and engagement with candidates as a primary strategic recruiting goal of the company. This is the polar opposite of recruitment-of-old, where the first opportunity a candidate would have to interact with a company would be …
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In the third in our series of Social Recruiting articles, I want to help speed you on your path to becoming a knowledgeable recruiter in the #socialrecruiting space. Who can you really get great insights from if you’re trying to learn about leveraging social media to hire talent? In my role, I am constantly scouring the web for the latest developments and trends in social media. On the one side I’m looking for resources that will help candidates to use social media in their job search. But on the other side, I’m hunting for tips, data, new technologies and trends …
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With the mass adoption of social media, the recruiting arsenal is far broader than ever before. The number of tools and approaches available to recruiters to attract candidates has ballooned – as has the conjecture about the most effective routes to hiring in our socially networked world. What is increasingly clear is that some recruiters get Social Recruiting – and others really don’t get it at all. The good news is there is a simple litmus test you can take. Simply look at the current ways you are using social media in your hiring strategy and ask yourself this: What …
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A New Series Focused On Social Recruiting If you want to understand how social media has transformed the recruiting landscape, you’re in the right place. In this series of articles focused on Social Recruiting, we’ll be accelerating your understanding of the role social media is now playing in recruiting – and delving into specific strategies for how you can best leverage these trends. Let’s kick things off by talking about the changes that have taken place – and defining what we mean by Social Recruiting. How Social Media Has Transformed Recruiting Before the arrival of social media, there were two …
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