Language choice is essential when it comes to internal communication. It’s also critical when communicating social media guidance within organisations. How social media friendly are you? In my last column I wrote about obeying the social media rules of the road and equipping leaders. I’m now going to look at creating social media guidelines for employees and available resources. One of the first steps is to identify your approach thorough choice of language. For example, think about the difference between the word policy as opposed to guidelines. Policy could be perceived as a threat and guidelines opportunity. I’m going to …read more
This monthly Social Media for Internal Communications column is contributed by Rachel Miller. Rachel is an Internal Communications and Social Media Strategist. She began her career as a journalist in 1999 and has worked in Internal Communications agency-side and in-house for global companies across the financial, automotive, healthcare and railway sectors. Rachel was named in PR Week’s Top 29 under 29 professional communicators in the UK list. She regularly speaks and writes on internal communication and social media and lives in London, UK.
Rachel Miller's Posts
How do you equip your leaders when it comes to using social media for internal communication? What guidance is in place and what are the boundaries? In previous columns I’ve looked at 10 Reasons Why Internal Comms Pros Should Participate in Social Media, Why Use Enterprise Social Networks For Internal Communication and Coping With the Digital Evolution. I’m going to focus on using social media for leadership communication now and next month examine social media guidance. My advice when it comes to using social media for internal communication: Encourage employees to do the right thing, rather than assume they will do …read more
The lines between internal and external communication continue to blur and social media plays a key part. Internal communication (IC) is the term traditionally given to communication inside an organisation. However, it’s not as black and white as that any more. Last month I examined 10 reasons why internal communication pros should participate in social media. I’m now going to look at how you can use social media for internal communication and specifically, Enterprise Social Networks. The topic of Enterprise Social Networks (ESN) is a hot one this year and the heat looks set to increase. They are more than …read more
The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. Or at least that’s what we hope. Much work has been done, but there’s still a journey ahead. However, it’s the area of social media and its role for and in internal communications that is the current bump in the road for many. I’m going to look at 10 reasons why internal comms professionals should use social media and share some thoughts to help you make smart choices. Finding ways to champion and integrate …read more