So far, we’ve covered why your business should have a blog, how to set it up, how to create your blogging strategy, and where you can find good topics to write about. The next step is creating a great blog post. Today, we’re going to look at the most important elements that go into composing a successful blog post. Length There are lots of differing opinions about how long a blog post should be. Some stick with the 300 word minimum for SEO purposes. Some think that no one wants to read a post longer than 600 words. Some won’t …
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Now that you know why you need a blog for your business and the basics of setting up your blog with WordPress, we’re going to look at the most important part of your blog. The part that will make it succeed or fail. And that is your content. In this post, we’re going to look at how you can create a successful content strategy. Analyzing Your Competitors As the old saying goes, there is no point in reinventing the wheel. Chances are, you have plenty of competitors that have a business blog. Your first goal is to look at your …
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